The Mission of Vida de Oro Foundation is to help promote the arts to enhance the educational experience and create economic growth.
The Vision of Vida de Oro Foundation is to be a resource for student and professional artists in developing and promoting theirs skills and talents through displays, art shows, special events, and activities designed to maximize exposure and the sale of products.
Vida de Oro was founded in 2008 by Mina Perez, with a Goal of removing stereotypes and stigmas often associated with Latino arts. In 2009, the first Vida de Oro Folk Art Festival was held, attracting artisans, poets, performers, and food vendors. Since then, 5 more Folk Art Festivals have been held, drawing an average of 1,500 visitors to this free event. In 2013, the group added a second event, The Central Valley Folk Art Festival, which attracted a cross section of the population through the variety of music, displays and food provided. After a one-year hiatus, the Vida de Oro Folk Art Festival was reestablished as the Sacramento Taco Festival, where now on its third year, attracted over 5,300 people attended, representing a true cross-section of the region's diverse population.
Vida de Oro Magazine
The sharing of information featuring talented individuals in the different aspects of the arts is vital for the economic development and sustainability of healthy communities, as a result, Vida de Oro was established as an online publication in 2009. Through well written articles with complimentary striking photographs and video, the publication fulfills a missing component in Sacramento and Northern California.
Vida de Oro could not be able to realize is mission, vision and goals without the support from those who believe and share in the overall efforts made to promote the arts. Past sponsors include: Wells Fargo, City Councilmember Allen Warren, the Del Paso Boulevard Partnership, Casa Bella Furniture Store, Carol’s Books, the Sacramento Municipal Utility District, the Sacramento Employment and Training Agency, Bergstrom Realty, the Asian Pacific Americans for Public Affairs, the Russian American Media, Terrazas Restaurant (old Sacramento), Three Sisters Mexican Restaurant, Downtown Ford, and GEO Smog.
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