Monday, January 19, 2009

Firm targets Hispanic radio listeners

New Spanish rep firm 16 January, 2009

Former executives from Azteca America Spot Television Sales and Hispanic Independent Television Sales today announced the formation of a new Hispanic Television representation company, to be known as Spanish Television Sales or STS. Rick Schwartz, General Manager, reports that STS already has several affiliate groups lined up for representation agreements. Tom Marsillo is President of STS.

Marsillo, Schwartz and Brian McCullough had previously been slated to remain with the former Interep operations as they were purchased from the bankruptcy trustee by Cross MediaWorks. However, Marsillo told RBR/TVBR that the three determined that the new owner “was not a good fit for us…or our clients.” So, they have launched STS as a direct competitor to their former rep firms.

STS will be competing directly with the former Interep firms to sign clients as well. “Yes, we will be pursuing the same affiliates and I believe we have a great chance at re-signing most of them,” Marsillo said. STS has not yet named any of its clients.

Two primary clients of the former Interep TV rep firms – Azteca America and its largest affiliate group, Una Vez Mas – have already announced their intention to take national sales in-house with a new rep firm called Azteca America Spot TV Sales. In its contract to buy the Interep firms Cross MediaWorks had listed other major clients it was seeking as Dish Network, DirecTV, Pappas Telecasting, McGraw-Hill Broadcasting, Spanish Broadcasting System and TVC Broadcasting.

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