Hispanic radio personality joins Clear Channel network
San Antonio Business Journal
Clear Channel Radio is adding Spanish radio personality Humberto Luna to its La Preciosa Network.
Luna will host a morning show called “El Show de Humberto Luna” beginning Jan. 20 that will air weekdays from 4 a.m. to 10 a.m. Pacific Coast Time.
“Humberto Luna is recognized as one of the premiere Spanish language radio personalities,” says Alfredo Alonso, senior vice president of Hispanic Radio, Clear Channel Radio. “It’s not everyday a personality of his caliber is available and we’re extremely excited to be able to offer his unique talent to our audience.”
Luna is the first Spanish language on-air talent to be honored with a star on the Hollywood Walk of Fame. In addition, he has been named one of the Top 100 Influencers in the Hispanic market by Hispanic Business Magazine.
“El Show de Humberto Luna” will air over the La Preciosa Network, which comprises more than a dozen stations, including KPRC-FM/Monterey; KSJO-FM/San Jose; KSMY-FM/Santa Maria; KBFP-FM/Bakersfield; KDIF-AM/Riverside; KFSO-FM/Fresno; KIZS-FM/Tulsa; KWSL-AM/Sioux City; WGBT-FM/Greensboro; KTZR-FM/Tucson; KVJM-FM/Bryan; KYDZ-AM/Omaha ; and KWID-FM/Las Vegas.
La Preciosa is a Mexican variety format programmed to fit the lifestyle and listening habits of the U.S. Hispanic listener.
Clear Channel Radio is a division of San Antonio-based Clear Channel Communications Inc. (OTCBB: CCMO), a global media and entertainment company.