Football Playoffs, Golden Globes Were Tops with Hispanic Viewers
Richard Kaplan--HispanicBusiness.com Jan. 16, 2009
Live, hard-fought competition for a golden, glistening trophy and boasting rights dominated the television airways and captured the Hispanic viewing audience for the week of January 5-11.
Approximately 1 million Hispanic film fans tuned in to watch Salma Hayek, Jennifer Lopez and others present the Golden Globe awards, but what really grabbed top ratings was football, football, football.
Playoff action took the top-four ratings as the National Football League continued its march through post-season play towards the final AFC vs. NFC face-off in the 43rd Superbowl, to be held in Tampa on February 1st. In this week's football action, Fox broadcast the NFC divisional playoffs on Saturday with the Arizona Cardinals decisively triumphing 33-13 over the Carolina Panthers in a blow-out offensive battle. The game was the most-watched English-language show, earning a 7.8 rating among 1.4 Million Hispanic viewers, according to numbers released by the Nielsen Media Group. Click Here for More.