Wednesday, January 28, 2009

Hispanics targeted with eight new networks

SeeSaw Reaches Convenience-Loving Millennials, Moms and Hispanics With Eight New Networks
By: Marketwire Jan. 27, 2009

SAN FRANCISCO, CA -- (Marketwire) -- 01/27/09 -- SeeSaw Networks, a media company offering the most extensive network of place-based digital video advertising, today announced partnerships with eight additional networks. The new networks help consumer packaged goods' advertisers reach the on-the-go audiences of "moms," "millennials" and Hispanic families as they shop in convenience and grocery stores and at other quick snack and shopping destinations.

The eight new networks include Digital Promo Network, InStore Vision, QuickStore24(TM), WNC Checkout, WNC Aisles, RDS Media, BuzzHub Network and Cabco's TV Kart Network. As part of the 50 million weekly impressions delivered by the SeeSaw network, the new networks enable SeeSaw to deliver over 10 million weekly gross impressions at more than 2,500 convenience-oriented locations like convenience stores, malls, grocery stores and snack vending machines located in office buildings, manufacturing complexes, college campuses and hospitals.

"We are thrilled to be selected as one of the newest affiliates to join SeeSaw's diverse and high quality network of place-based digital video advertising partners," said Jim Colony, CEO of Digital Promo Network. "SeeSaw has the most stringent qualification standards in the industry, and with their precision targeting technology, national advertisers are able to leverage digital video advertising to its fullest potential to effectively and efficiently drive brand messages to their target customers."

Each of the new networks offers engaging and captivating digital video advertising venues and techniques into a person's everyday experience. For example, Digital Promo Network and InStore Vision engage convenience store customers with point-of-purchase advertising and in-store promotions. The QuickStore24(TM) At Work Media Network delivers interactive media encompassing advertising and content through video touch-screens centered on high-traffic retail vending systems in a variety of blue-collar and white-collar at-work settings, including break rooms and cafeterias within large offices, manufacturing facilities and health facilities. WNC reaches grocery store consumers where they are primed to make purchase decisions, both in the aisles and at checkout. RDS Media deploys digital video screens in high-end liquor stores. BuzzHub puts interactive advertising kiosks in shopping malls. Cabco's digital shopping carts deliver powerful mobile advertising and touch-point messaging directly to shoppers at grocery stores as they select their items.

SeeSaw provides the industry's most comprehensive place-based digital video advertising solution. Through its extensive network of over 40 digital media partners and its proprietary campaign planning and optimization technology, SeeSaw enables advertisers to plan digital video campaigns that deliver more impressions than a spot on a primetime television program. Using SeeSaw's unique Life Pattern Marketing approach to intercept people in their daily routines -- when they work, play, socialize, run errands and get healthy -- advertisers can reach people when they are most receptive to contextually relevant messages.

Other convenience venues that brand managers and ad agencies are already purchasing through SeeSaw include Transworld Media Inc.'s convenience store network; coffee shops, juice bars and Noah's Bagels with Ripple; and gas stations with network affiliates like PetroTV and PumpTop TV.

"In this challenging economic climate, a cost-effective and highly effective way to reach a very targeted audience is more important than ever," said Peter Bowen, co-founder and CEO of SeeSaw Networks. "We are thrilled not only with all the exciting and innovative new networks that are becoming part of the SeeSaw family, but we are also greatly encouraged by the advertising and brand executives who are increasingly turning to the value of this vehicle."

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