Sunday, January 25, 2009

Latino publication launched in New Mexico

Más New Mexico launched for Latino readers
Hispanic publications buck the declines in newspaper industry
New Mexico Business Weekly - by Kevin Robinson-Avila NMBW Staff

Launching a new publication, especially with the newspaper industry facing chronic declines in circulation and advertising revenue, hardly seems ideal in this economy.

But Clara Padilla Andrews predicts her new paper — a bilingual (Spanish-English) weekly dubbed Más New Mexico (“More” New Mexico) — will weather the current crisis and buck industry trends.

Padilla launched the publication on Jan. 7 with an initial 20,000-copy distribution in Albuquerque and Santa Fe.

“I did a lot of research on New Mexico and concluded it’s a good market for us because there are no bilingual papers here,” Padilla Andrews said. “There’s no good time to launch a newspaper, but I strongly believe there is a need for this in New Mexico.”

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