Monday, February 16, 2009

Hispanic TV reaches largest number of viewers

U.S.A. VS. MEXICO WORLD CUP QUALIFYING MATCH REACHES MORE VIEWERS THAN ANY Spanish-Language Television Sporting Event in History, 10.7 MILLION FANS IN ALL
TVBYTHENUMBERS.COM

MIAMI, FL, FEBRUARY 12, 2009 - Univision’s live telecast of Wednesday night’s highly anticipated World Cup qualifying soccer match from Columbus, Ohio between the national teams of the U.S.A. and Mexico was seen in its entirety or in part by 10.7 million viewers, and was watched by more viewers than any other sporting event in the history of Spanish-language television.

In addition, with an average audience of nearly 5.9 million total viewers, it was the most watched sportscast season-to-date on Spanish-language TV and posted dramatic increases over last year’s USA-Mexico Friendly Match across the following key demos:

U.S.A. vs. Mexico

Wednesday, February 11, 2009, 7-9:11pm EST

Average Audience percentage increase vs. 2008

* +15% Persons 2+ (5,880,000)
* +9% Adults 18-49 (3,610,000)
* +11% Men 18-49 (2,260,000)
* +23% Adults 18-34 (2,340,000)
* +28% Men 18-34 (1,490,000)
* +12% Adults 25-54 (3,130,000)
* +15% Men 25-54 (1,940,000)

SOURCE: NTI Fast Nationals 2/11/09, NTI 2/6/08, 9/22/08-2/10/09, Live+SD. NTI Fast National Cume Live +SD, 6 minute qualifier.

Local Market Highlights:
* Univision was the #1 station during the match’s time period in the following markets:

o Among Adults 18-49 and Men 18-49: Los Angeles, Miami, Houston, Dallas, Phoenix, San Francisco, and Sacramento

o Among Adults 18-34 and Men 18-34: Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco, and Sacramento

o Among Total Viewers 2+: Los Angeles, Houston, Dallas, Phoenix, and San Francisco (tie)

o Among Households: Los Angeles, Houston, and Phoenix

* The match was the #1 program of the day among Men 18-34 and Men 18-49 in Los Angeles, Miami, Houston, Dallas and Phoenix (tie in Men 18-34). The match also topped all first-run English-language primetime shows such as FOX’s “American Idol,” ABC’s “Lost,” NBC’s “Law & Order,” and CBS’ “CSI: NY” in Los Angeles, Miami, Houston, Dallas, and Phoenix among Adults 18-34, Men 18-34 and Men 18-49.

* The match boosted Univision’s total day viewership, making it the #1 station of the day in the following markets:

o Among Adults 18-34: Los Angeles, Miami, Houston, Dallas, Chicago (tie), Phoenix, and Sacramento

o Among Men 18-34: Los Angeles, Miami, Houston, Dallas, Phoenix, and Sacramento

o Among Adults 18-49: Los Angeles, Houston, and Phoenix

o Among Men 18-49: Los Angeles, Houston, Dallas, Phoenix, and Sacramento (tie)

o Among Total Viewers 2+: Los Angeles, Miami, and Houston

o Among Households: Los Angeles and Houston

* Univision out-delivered ESPN2’s coverage of the match in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Antonio, Phoenix, San Francisco, Sacramento and Austin among Households; and in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento among Adults 18-49, Adults 18-34, Men 18-49, Men 18-34 and Total Viewers 2+.

Source: Nielsen Station Index, live data, 02/11/2009 and 02/06/2008, total day is defined as 6am-2am local time.

Online Highlights

Univision.com (keyword: Eliminatorias) drove unprecedented online engagement during and after the event. Simultaneous live video streaming of the game and chats kept die-hard fans close to the action. Univision.com had extensive post-game coverage with exclusive commentary from soccer experts Pablo Ramirez and “el Profe” Bracamontes, as well as player interviews and reactions from the game. Univision M√≥vil followed suit with all-around coverage of the game on its premier soccer mobile destination, LigaMax. By texting the word “LIGA” to 50900, mobile fans have access to LigaMax’s comprehensive game results, news and photos on-the-go.

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