Friday, February 27, 2009

New Hispanic TV production venture launched

NALA Investments and Latin World Entertainment Launch Hispanic TV Production Venture

LOS ANGELES, Feb. 26 /PRNewswire/ -- NALA Investments, the parent company of NALA Films and one of the leading private investment companies in the Hispanic market, and Latin World Entertainment, one of the world's leading Hispanic talent management company, announced today the launch of NALA Entertainment. This new entity, with $100 million in funding already in place, will focus on the financing, development and production of Hispanic television programs. The first series set to kick off the company's slate of projects is EL DIEZ, about the life of a fictional soccer star and all that comes with being famous. The series was shot this past December in Mexico. One of NALA Entertainment's main focus is Soap Operas; it has begun preproduction of its first of many novelas, with Argos Mexico's leading independent telenovela production company.

"The Hispanic market was long overdue for a cross regional platform that could bring together top-notch talent, recognizable brands and financing to efficiently create quality content while leveraging the creative and production wherewithal from around the continent," says Emilio Diez Barroso, Chairman and CEO of NALA Investments. "In a time when network production budgets are shrinking, NALA Entertainment offers a valuable solution by becoming an independent provider of quality material and formats."

"We want to be the vehicle that facilitates great ideas coming to life. NALA Entertainment is committed to team up big stars, top producers, and great ideas with top-notch advertising brands to create quality commercial TV content with worldwide appeal," explained Latin World Entertainment's CEO Luis Balaguer.

EL DIEZ will follow the life of a character named Chava and look at the problems he is faced with in his new life as a famous soccer star. The series will look at Chava's love life, his friendships and what he needs to overcome as a human being.

"Though EL DIEZ is set in the world of soccer, it will deal with issues that are not solely about life in sports or dealing with fame, but also issues that any person in their mid 20s may be facing," says Balaguer. "The series content also is a strong example of how we can integrate brands given the fact that an event like the World Cup 2010 is right around the corner."

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