Tuesday, March 24, 2009


March 23, 2009

Dear Corporate Friend:

The Latino Journal has been in publication for a little over 13 years, establishing a strong following among many of the nation’s most affluent readers and becoming one of the most respected publications. This past year, we expanded our reach by publishing a weekly E-News, highlighting different themes, but with a focus of providing public policy and government information from a Latino perspective. Published in English, our readers span the racial and cultural rich population the nation has become.

To support our business endeavors, eleven years ago we also established “The Latino Leader’s Reception,” an annual event held in January of each year in Sacramento, California, our home base. This politically charged event brings business and political leaders together for several hours of networking, planning, and establishing agendas that will benefit the Latino community.

Now, with the support from Sacramento Councilmember Sandy Sheedy and the Del Paso Boulevard Merchants Partnership, the Latino Journal hopes to establish another signature event, the “Vida de Oro Latino Folk Art Festival,” a family event set for May 8 and 9, 2009 on Del Paso Boulevard in Sacramento, California. Its goal is to highlight the finer qualities of the Latino community by featuring Artists whose work is influencing the perception of Latinos in the United States. In addition, Latino crafters will be able to show their handmade wares, offering a glimpse into a culturally rich past. Finally, it offers attendees an opportunity to see tomorrow’s musical and artistic talent.

The Vida de Oro Latino Folk Art Festival takes full advantage of two popular dates that promises to attract up to 4,000 attendees: 1) It is Mother’s Day weekend; and, 2) it is also Sacramento’s Second Saturday, which promotes the arts.

Attached is additional information to help you consider participating in this important and dynamic event. Please let me know if I can answer any questions or if there are special needs you will be seeking.

Adrian Perez, Publisher
Latino Journal
(916) 396-4053

’09 Vida de Oro Latino Folk Art Festival

May 8 and 9, 2009 - Del Paso Blvd., Sacramento, California

Sponsorship Levels

Title Sponsor – $5,000
This executive level includes, or as negotiated:
∑ A speaking role at opening reception and main stage;
∑ Recognition on all promotional materials and media;
∑ Square button ad (linked) in 24 issues of the Latino Journal weekly E-News;
∑ Information booth;
∑ Corporate logo in the giant screen during main entertainment event;
∑ A full page Ad in the program book; and,
∑ Other concessions as negotiated.

Platinum Sponsor - $4,000
This premium level includes, or as negotiated:
∑ Company representative provide brief remarks at main stage;
∑ Recognition on all promotional materials;
∑ Square button ad (linked) in 16 issues of the Latino Journal weekly E-News
∑ An information booth;
∑ Corporate logo on the giant screen during main entertainment event; and,
∑ A Full-page ad in the program book.

Gold Sponsor - $3,000
This optimum level includes:
∑ Recognition during the program at main stage;
∑ Recognition on all promotional materials;
∑ Square Button ad (linked) in 12 issues of the Latino Journal weekly E-News;
∑ An information booth; and,
∑ A Half-page ad in the program book.

Silver Sponsor - $2,000
This popular level includes:
∑ Recognition during the program at main stage;
∑ Square Button ad (linked) in 8 issues of the Latino Journal weekly E-News
∑ An information booth; and,
∑ A quarter-page ad in the program book.

Informational Booth - $500

’09 Vida de Oro Latino Folk Art Festival

May 8 and 9, 2009 - Del Paso Blvd., Sacramento, California

Tenative Schedule

May 8, 2009 Opening Reception: The Artisian Gallery (Main Venue)

5:30 P.M. Reception Doors Open – Networking Reception

Food and No-host Bar (Wine & Beer only)

6:00 P.M. to 6:20 Opening/Welcoming Remarks

6:20 p.m. to 6:45 Featured Artist Introductions and Presentations

6:45 p.m. to 10:00 Gallery Visits

7:00 p.m. to 9:00 Poetry Reading (Artisian Theatre)

10:00 p.m. Conclusion

May 9, 2009 Latino Folk Art Festival

3:00 p.m. Booths open for business

3:00 p.m. to 6:00 Car Show

3:30 p.m. to 4:30 Fashion Show

4:30 p.m. to 5:30 Craft Demonstrations

5:30 p.m. to 9:30 Live Music Entertainment

6:00 p.m. to 10:00 Gallery Visits

6:00 p.m. to 6:30 Welcoming Remarks (Mayor Kevin Johnson, Artisian Hall)

6:30 p.m. to 6:45 Aztec Dancers (Artisian Hall)

6:45 p.m. to 7:15 Vaquero Roping Demonstration

7:15 p.m. to 8:00 Live Music

8:00 p.m. to 9:30 The Sosa Sisters

10:00 Conclusion


Featured Artists

Felipe Davalos
Mr. Felipe Davalos is a former illustrator for National Geographic and is well known for his knowledge of and working with pre-Columbian art. The combination of etchings, drawings and paintings he has created depict some of meso-America’s most interesting yet little told history. Mr. Davalos will share knowledge and discussions about his work with all art seekers, including stories of some of his most fascinating travels across the earth.

Juanishi Orosco

Mr. Juanishi Orosco is Sacramento’s least known famous artist, whose work spans several decades and can be seen in the beautiful murals that decorate the city of Sacramento. From the mural welcoming tourists in the Sacramento-Old Sacramento connector tunnel, to the influences he has had on many of Sacramento’s youth, Mr. Orosco’s work has been featured in local and national media.

F. A. Romero

A professional photographer for the last couple of decades, Mr. F. A. Romero has captured some of the most important and historical images of Latinos in California. From Cesar Chavez to current leaders like former Assembly Speaker Fabian Nunez, the eye of Mr. Romero’s camera tells a story few can share with California’s future leaders.

Guillermina “Mina” Perez
As a child, Ms. Mina Perez was told by her grandmother to learn to use her hands to preserve traditions of the past. Today, Ms. Perez produces high-end pincushions, broaches, corsages and other handmade wares whose traditions date back to the colonial period. Her products are meticulously embellished with materials of the period and sold under the name of “Mina’s Treasures.”

The Sosa Sisters
From near tragedy to growing success, the Sosa Sisters are six Latinas ranging in age from 7 to 14. Born to a mother that was unable to care for them, the young girls were separated into different foster homes. One of those foster parents decided they wanted to reunite them, so, with the help of the adoption agency, they became a family once again. Their new adopted father was an accomplished musician who has taught the young girls to sing and play instruments. The Sosa Sisters have been the opening act for such pop groups as “SAPO” and “War.” They are completing a new CD and are being considered for a show by Nickelodeon.


’09 Vida de Oro Latino Folk Art Festival

May 8 and 9, 2009 – Del Paso Boulevard, Sacramento, California

Please complete and sign this Sponsorship Agreement Form and either email it back to aperez@latinojournal.net or fax to (480) 287-9833 by not later than May 1, 2009.

This is to certify that I, ____________________________ am an official representative of ___________________________ and am authorized to enter into this agreement with the Latino Journal as indicated in the sponsorship level marked below.

I further understand that payment for this sponsorship will be made not later than January 10, 2009, by the company I am representing.

Sponsorship Levels: Level Selected

Title Sponsor – $5,000 _______

Platinum Sponsor - $4,000 _______

Gold Sponsor - $3,000 _______

Silver Sponsor - $2,000 _______

Other Participation Options:

Information Booth: $500 _______

Advertise on the Program Book
Full-page ad: $500 _______

Half-page ad: $200 _______

Authorizing Signature: _________________________________ Date: ________________

Please make checks payable to Latino Journal and mail to 1017 L Street, PMB 719, Sacramento, CA 95814. Call for advertising specifications – (916) 396-4053.

Payment is due by May 1, 2009

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