UNIVISION’S 2009 “PREMIO LO NUESTROTM” SETS NEW RECORD
MOST VIEWED PROGRAM IN ITS 21-YEAR HISTORY REACHING 13 MILLION VIEWERS
Beats CBS and NBC Among Adults 18-34
#1 Station in Time Period Among Adults 18-34 and 18-49 in Los Angeles, New York, Miami, Houston and Dallasl
TV BY THE NUMBERS
MIAMI, FL, MARCH 27, 2009 - Last night’s star-studded broadcast of Univision’s 2009 “Premio Lo Nuestro a la Música Latina®,” which included an historic message from President Barack Obama, broke all previous audience levels and reached 13 million viewers 2+ who watched all or some of the telecast.
In addition, “Premio Lo Nuestro” delivered its highest average audience ever with 6.6 million Total Viewers 2+ and 3.8 million Adults 18-49. The program also made Univision the #3 broadcast network for the night, beating CBS, NBC and the CW among Adults 18-34 with 2.2 million viewers.
Additional Programming Highlights:
#3 broadcast network among Teens 12-17 (380,000), beating ABC, NBC and CW and among Persons 12-34 (2,550,000), beating CBS, NBC and CW
On this very competitive night, the 2009 “Premio Lo Nuestro” telecast delivered more Adults 18-34 and 18-49 than the original episodes of the following English-language programs on this night:
o ABC’s “In the Motherhood” (premiere episode) and “Samantha Who?”
o NBC’s “My Name is Earl”
o CW’s entire programming line-up: “Smallville” and “Supernatural”
Univision’s “Premio Lo Nuestro” in 2009 also had more Hispanic viewers 2+ and Adults 18-49 than the combined audiences of the latest editions of the Academy Awards®, Golden Globes®, Emmy® Awards and MTV Video Music Awards.
Source: The Nielsen Company, NPM Fast National Ratings for Thursday 03-26-09, 8pm-11pm, Reach based on Persons 2+, 6+ minute qualified audience. Academy Awards (02/22/09), Golden Globes (01/11/09), Emmy Awards (09/21/08) and MTV Video Music Awards (09/07/08) based on NHPM. Live+SD.
Local Market Highlights:
· Univision was the #1 station during the time period in the following markets:
o Among Adults 18-34: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, and Sacramento
o Among Women 18-34: Los Angeles, New York, Miami, Houston, Dallas, Phoenix, and Sacramento
o Among Men 18-34: Los Angeles, New York, Miami, Houston, Dallas, Phoenix, and Sacramento
o Among Adults 18-49: Los Angeles, New York, Miami, Houston, Dallas, and Sacramento
o Among Women 18-49: Los Angeles, New York, Miami, Houston, and Sacramento
o Among Men 18-49: Los Angeles, Miami, Houston, Dallas, and Sacramento
o Among Persons 12-34: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, and Sacramento
o Among Teens 12-17: Los Angeles, Miami, Houston, Dallas, Chicago (tie), and Sacramento
o Among Kids 2-11: Los Angeles, New York, Miami, Houston, Dallas, Chicago, and Sacramento
“Premio Lo Nuestro 2009” was the #1 program of the day in the following markets:
o Among Adults 18-34: Los Angeles, New York, Miami, Houston, Dallas, and Sacramento
o Among Women and Men 18-34: Los Angeles, New York, Miami, Houston, and Sacramento
o Among Adults, Women and Men 18-49: Los Angeles, Miami, and Houston
o Among Viewers 12-34: Los Angeles, Miami, Houston, Dallas, and Sacramento
o Among Kids 2-11: Los Angeles, Houston, Dallas (tie), Chicago, and Sacramento
Univision averaged more viewers during “Premio Lo Nuestro’s” time period than ABC, CBS, NBC, and FOX affiliate stations combined in Los Angeles, Miami, Houston, and Sacramento among Adults 18-34 and Men 18-34. In addition, “Premio Lo Nuestro” further out-delivered the combined audiences of ABC, CBS, NBC, and FOX in Miami among Adults 18-49, Men 18-49, and Total Viewers 2+.
Source: Nielsen Station Index, live preliminary ratings, 03/26/2009 (Thu. 8-11pm E/PT, 7-10pm Central).
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