Hispanic bikers to share their stories

Harley-Davidson Celebrates Hispanic Riders and Encourages Harlistas to Share Their Stories
PRESS RELEASE

MILWAUKEE, April 8 /PRNewswire-HISPANIC PR WIRE/ -- Harley-Davidson Motor Company is celebrating the dedication and pride of Hispanic riders and enthusiasts by launching a new section on its Web site. As authentic as the Motor Company, the Harlista interactive experience will feature true Hispanic Harley riders. A Harlista is a Harley rider of Latino heritage.

The new interactive section highlights the appreciation of Latino Harley riders and enthusiasts. Harlistas can share and submit personal stories, photos and videos of their life on the open road by visiting www.harley-davidson.com/harlistas. Some of the stories will be selected for an opportunity to be featured in an upcoming documentary produced by Harley-Davidson.

"There is a longstanding history between Hispanics and Harley-Davidson and we want to celebrate it," said Karina Jaramillo-Saa, manager of market outreach, Harley-Davidson Motor Company. "We are very excited about our Harlista site and can't wait to share in the spirit of our riders and see their wonderful experiences."

Harley-Davidson has been a previous supporter of the Latin Billboard Music Awards, Lowrider Tours, Los Angeles' Fiesta Broadway and one of the largest Latino motorcycle clubs in the U.S., the Latin American Motorcycle Association (LAMA).

Merging the Latino and Harley experience is the foundation of this effort that captures the warmth, companerismo (camaraderie) and trust one would sense in the presence of a true Harlista. The interactive experience will further encourage the camaraderie among Harlistas and also serve as a community to inspire those who want to ride.

"Harlistas share in the pride and passion of Harley-Davidson," said Mario Nieves, president of LAMA whose story is featured at the site. "Riders come from all walks of life. From Central to South America, the Caribbean and North America, Harlistas share a rich and proud history. This centralized online community gives us a space to share in that passion."

Mario is joined by Mike Ramos and Victor Camarillo, fellow Harlistas who share their stories and are also featured in additional material available at local dealerships.

Harlistas are encouraged to share their personal stories at www.harley-davidson.com/harlistas and have an opportunity to be part of the Harlista documentary if selected.

For more information, visit www.harley-davidson.com/harlistas.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.

SOURCE Harley-Davidson Motor Company

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