Saturday, May 23, 2009

Hispanic TV gets new lineup

Inner Tube: New telenovelas for Telemundo
By Richard Huff, May 19th 2009

Spanish-language network Telemundo will launch six tele.novelas next season.

"It's a good time to be in the Hispanic media business," network president Don Browne said Monday.

Browne said the network was experiencing its best ratings ever with original fare. Part of the business sucess of the programming comes from Telemundo's ability to integrate sponsor products into the shows at the creative level.

For example, General Motors was looking to position the Malibu as a car that would be driven by a young professional woman. Soon, a character was created to fit that description in an upcoming show.

"Our content is very contemporary, very real, very relevant," Browne said.

Among the new telenovelas are "Ninos Ricos, Probres Padres," about a 17-year-old and her mother who move from Mexico to the U.S. to live with a wealthy aunt, and "El Clon," a show about a woman who falls in love with a guy who dies, and is cloned 20 years later.

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