Wednesday, August 5, 2009

Hispanic TV network increasing viewership

Azteca America Colorado is the Only Denver Hispanic Television Station with Audience Growth Since the DTV Switch

LOS ANGELES, Aug. 3 /PRNewswire/ -- In April 2009, Azteca America Colorado further enhanced its coverage with full power digital transmission. Since the upgrade more viewers are tuning into Azteca America Colorado's premiere Spanish-language programming, which means more ratings. Nielsen Media Research reported ratings and share increases ranging from +50% to +300% in all key demos. Specific share growth includes:

+ 100% increase in People 18+

+ 200% increase in Male 25-49

+ 300% increase in Female 18-49.

(NHSI Denver Mar 09 vs May 09/M-Sun Time Period Average Sign on to Sign off)

"The strength of our Azteca digital broadcast signal mirrors that of ABC sister station KMGH Denver's 7. We also have a unique opportunity to continue broadcasting on our analog channels. The ability to broadcast in digital and analog signals establishes Azteca America Colorado as Colorado's Spanish-language coverage leader," said Byron Grandy, VP/GM Azteca America Colorado and KMGH Denver's 7.

"We congratulated our affiliate Azteca America Colorado for these important results. To be a leader in a market requires a lot of local hard work and effort behind our national broadcast network programming," said Adrian Steckel, CEO of Azteca America.

Azteca America Colorado's digital signal is automatically distributed to subscribers of cable and satellite service. Viewers, who utilize a digital converter box for over-the-air reception, receive Azteca America Colorado on digital channel 7.27.

For those viewers who have not converted to digital reception, Azteca America Colorado continues broadcasting its over-the-air analog signals. Analog viewers can watch Azteca America Colorado on channel 27 throughout metro Denver, channel 36 in Greeley and Fort Collins, and Channel 23 in Colorado Springs.

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