MillerCoors Launches 2009 Lideres Featuring New Podcast Series
PRESS RELEASE
CHICAGO, Sept. 23 /PRNewswire/ -- In honor of Hispanic Heritage Month (September 15-October 15), MillerCoors launched today its 2009 Lideres program, which celebrates and fosters leadership in the Hispanic community. Each year, the program recognizes stand out Hispanic leaders, as well as the important work and contributions they are making in their communities.
"Through Lideres, MillerCoors hopes to inspire the next generation of Hispanic leaders, while showcasing those who are taking on leadership roles within their community," said Javier Soler, Regional Vice President & General Manager, MillerCoors.
This year, in addition to highlighting notable Hispanic leaders, MillerCoors is launching a new Lideres podcast series on MillerCoorsLideres.com. The company asked past Lideres to share their experiences related to leadership and personal and professional development which will be available for download from the website providing a more interactive leadership development tool for visitors.
The Lideres podcast series will offer a variety of topics with high profile national Hispanic leaders, including:
* Community Service and Volunteerism - Betty and Roberto Cordova, known as "Team Cordova," are husband and wife educators based in Greeley, Colorado, who are actively involved in local organizations, including their local League of United Latin American Citizens (LULAC) chapter. In a time when the country has a renewed commitment to community service, these veteran volunteers will share tips on how volunteering can help you hone your leadership skills while still making a difference in your community.
* Role of Social Media in Professional Development - Octavio Hinojosa is the executive director of the Congressional Hispanic Leadership Institute (CHLI), an organization dedicated to advancing Americans of Hispanic and Portuguese descent. In response to today's demand for social media networks like Facebook and Linked-in, Hinojosa will share the top ways social media also serves as a networking tool to further leadership development.
* Interview and Job Seeking Tips - Carlos Orta is the executive director of the Hispanic Association for Corporate Responsibility (HACR), an advocacy organization that advances the inclusion of Hispanics in Corporate America. For people looking to break through today's tough job market, Orta will share his top eight interview do's and don'ts.
Team Cordova, Hinojosa and Orta were recognized as Lideres in 2008 and 2007 by MillerCoors.
The Lideres podcast series will feature three additional Lideres sharing their insight on leadership topics in November. In addition, information and resources related to these leadership topics are available on www.MillerCoorsLideres.com.
Launched in 2006, Lideres provides visibility and resources to dozens of current and emerging leaders within the Hispanic community. In 2007, Lideres partnered with the Gallup Organization to host the Lideres Training Workshop series in six cities across the country. Nearly 500 individuals from 21 states, the District of Columbia and Puerto Rico participated in these trainings.
In 2008, MillerCoors highlighted 12 Lideres through a national print advertising campaign. The hard work of these leaders has encouraged the next generation of leaders to improve their business skills, expand their networks and become leaders in their own right. Since 2006, Lideres has spotlighted nearly 60 Hispanic business, political and community leaders through a national advertising print campaign in major publications.
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