North America: Church Anticipates Launching Latino TV Programming
Plans have been announced for the scheduled summer launch of new Spanish-language television programming for North and Central America on the Adventist Television Network (ATN). Members of the Hispanic advisory for the Adventist Church in North America learned of the development at a meeting in Denver, Colorado, on May 11. According to Manuel Vasquez, vice president of the Seventh-day Adventist Church in North America, "this new programming will be a blessing not only to Hispanic church members but also to the Hispanic population" in the United States.
Participants in the Hispanic advisory received the news of this new venture with enthusiastic applause. They were especially pleased to learn the church will target not only immigrant but second and third generation Latinos.
"The anticipated programming will aim at reflecting the core values of the Adventist church," says Liliana Henao, an ATN producer. "The twist is that it will be done in a culturally contextualized manner meeting the social, educational and spiritual needs of the diverse Latino population."
With more than 39 million bilingual, bicultural predominately young Latinos residing in the United States alone, and 400,000 new Latino immigrants arriving every year, church officials believe it is an ethnic group that must be reached.
Denver, Colorado United States,
Julio C. Muñoz/ANN