Time Warner Launches First Hispanic On-Demand Channel
by Erik Sass, Media Post
Univision and Time Warner Cable are partnering to launch a new video-on-demand service for Spanish-language content, called Lo Mejor On Demand ("The Best On Demand").
Lo Mejor offers Time Warner Digital Cable customers a range of free programming drawn from Univision and its sister cable networks TeleFutura and Galavision. The launch of LMOD comes six months after Time Warner and Univision announced the renewal of their partnership.
The new free video-on-demand service was launched with some fanfare in Times Square with live public broadcasts of popular Univision shows, including Despierta America ("Wake-Up America"), Escandalo TV ("Scandal TV," which Univision translates as "Showbiz TV") and El Gordo y La Flaca ("The Fat Guy and the Skinny Girl," which Univision translates as "The Scoop and the Skinny").
Time Warner Digital Cable subscribers will also be able to get popular telenovelas, talk shows, news and sports programming, including "Cristina," "Sabado Gigante," "Republica Deportiva" and "Nuestra Belleza Latina."
Lo Mejor on Demand is available to Time Warner Digital Cable customers in a number of big cities with large Latino populations including New York, Los Angeles, Dallas, San Antonio and San Diego. More launches are planned for the near future.
TWC and Univision also announced they would collaborate on new products like Spanish-language VOD as well as StartOver, which allows viewers to restart a show already in progress, and LookBack, which lets them see a show after it has aired.
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