Multiplatform campaign joins forces with NBC News’ “Education Nation” and promotes the educational advancement of young Latinos in partnership with CHCI and NCLR
Campaign to feature PSAs with top talent including Omar Germenos from morning show “Levantate;” the renown sports anchor Andres Cantor; the veteran journalist Carmen Dominicci; the popular VJ from mun2, Guadalupe Venegas and top novela stars Jorge Luis Pila and Maritza Rodriguez
MIAMI, FL --Telemundo Media has launched its network’s 2012 edition of “El Poder de Saber” (The Power of Knowing), a multiplatform education campaign premiering Tuesday, April 3, during the network’s morning show “Levantate”. Now in its ninth year, the company-wide effort focuses on promoting the educational advancement of young Latinos, with an emphasis on secondary education and preventing high school drop-out. The campaign features compelling public service announcements starring top Telemundo talent including Omar Germenos, co-host of the daily morning show “Levantate;” the renown sports anchor Andres Cantor; the veteran journalist Carmen Dominicci; the popular VJ from mun2, Telemundo’s cable network for bi-cultural youth, Guadalupe Venegas; and top novela stars Jorge Luis Pila and Maritza Rodriguez. In addition, the campaign will include coverage in news and public affairs programs, community events sponsored by local stations and online resources ( <http://www.telemundo.com/elpoderdesaber> ) to help the students and their parents.
“Education is one of the defining issues of our time – a critical ingredient in the success of the next Hispanic generation and our country,” said Emilio Romano, President, Telemundo Media. “For nearly a decade, this powerful public service campaign has supported our mission to educate, inspire and empower students and their parents and we are extremely proud to leverage every platform of our company to continue to serve our community.”
A significant component of Telemundo’s commitment to serve the U.S. Hispanic community, “El Poder de Saber” is supported across the company through recurring segments on the network’s morning show, “Levantate”; the early fringe show, “Al Rojo Vivo”; the nightly newscast “Noticiero Telemundo” and the weekly D.C-based public affairs program “Enfoque,” as well as through news and public affairs programs and community outreach by local stations.
Telemundo is proud to continue its association with the Congressional Hispanic Caucus Institute (CHCI) and the National Council of La Raza (NCLR) in raising awareness of the challenges and facilitating solutions to the critical issue of education among U.S. Hispanics. Telemundo is a strong supporter of CHCI’s series of Education Forums across the country involving powerful Latino leaders and students in discussions about the growing crisis in Latino education and innovative solutions to create immediate change. Preceded by events in New York City and San Antonio, the next forum will take place in Miami on May 21, 2012.
Telemundo’s “El Poder de Saber” will again join forces with NBC News’ “Education Nation” (www.educationnation.com <http://www.educationnation.com> ) when the “On-the-Road Tour” stops in Miami May 20-21 for a teacher town hall and Job One conference. “Education Nation” will culminate in New York City September 23-25 with its third annual Summit convening policymakers, elected officials, thought leaders, educators, members of the business community and engaged citizens to address the developments, challenges and progress of the past year, as well as identify and explore new, exciting opportunities to reinvent America as an Education Nation.
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