We kept hearing, 'Before Latin boogaloo, I wasn't really into Latin music. It was my parents' music.' - Mathew Ramirez WarrenIf you were a child in the 1960s, you're probably familiar with Latin boogaloo. It was one of the countless music crazes that defined the decade. But for many Hispanic people — then and now — it was much more than just a fad. It was an entry point to defining their unique identity in Canada and the U.S.
The genre's rise and fall is the subject of a new documentary called We Like It Like That. Director Mathew Ramirez Warren talks to Shad about the film and how boogaloo helped shape the American identity of Latin youth.
We Like It Like That is a feature-length documentary film about Latin boogaloo, a colorful expression of 1960s Latino soul, straight from the streets of New York City. Starring Latin boogaloo legends like Joe Bataan, Johnny Colon and Pete Rodriguez, We Like It Like That explores this lesser-known, but pivotal moment in Latin music history through original interviews, music recordings, live performances, dancing and rare archival footage and images. From its origins to its recent resurgence, it is the story of a sound that redefined a generation and was too funky to keep down. For more information on the film go to latinboogaloo.com.