Showing posts with label Latino Sports. Show all posts
Showing posts with label Latino Sports. Show all posts

Tuesday, December 18, 2012

Jets fans calling to oust Latino quarterback


There is now a big hue and cry by NFL media pundits that the New York Jets need to dump Mark Sanchez, former USC quarterback who has been the NY Jets QB for the last four years.

 All of you "anti-Mark Sanchez" idiots need to get a life. Sanchez, among the few quarterbacks in NFL history to take their team to the playoffs in his first two years, was vilified by pundits throughout those two years. OK, so his record the last two years are not impressive. Neither have the entire Jets team risen to the occasion. The Tim Tebow (savior) affair is a joke. But, there has to be a fall guys for their miserable play these last two seasons. Sanchez has had to deal with coaching changes, two of the Jets top players being injured (Revis and Holmes), has had no protection up front, yet the New York (spoiled) Jets fans are calling for the Latino Lamb to be slaughtered because of the idiotic mistakes by coaches and lackluster players; etc., etc.

 Here is the list of the top quarterbacks that have accomplished what Sanchez did for his first two years: The list isn’t large. In fact, it’s only nine, and it only dates back to the 1983 season.

§ John Elway started 10 games as a rookie in 1983 for the Denver Broncos, going 4-6 and leading his team to a first round Wild Card loss to the Seattle Seahawks.

 § Dan Marino started 9 games as a rookie in 1983 for the Miami Dolphins, going 7-2 and leading his team to a first round BYE and a second round loss to the Seattle Seahawks.

 § Bernie Kosar started 10 games as a rookie in 1985 for the Cleveland Browns, going 4-6 and leading his team to a first round BYE and a second round loss to the Miami Dolphins.

 § Dieter Brock started 15 games as a 34-year old rookie in 1985 (fresh from a long career in the CFL) for the Los Angeles Rams, going 11-4 and leading his team to a first round BYE, a second round win over the Dallas Cowboys, and an NFC Championship loss to the Chicago Bears.

 § Ben Roethlisberger started 13 games as a rookie in 2004 for the Pittsburgh Steelers, going 13-0 and leading his team to a first round BYE, a second round win over the New York Jets, and an AFC Championship loss to the New England Patriots.

 § Matt Ryan started 16 games as a rookie in 2008 for the Atlanta Falcons, going 11-5 and leading his team to a first round Wild Card loss to the Arizona Cardinals.

 § Joe Flacco started 16 games as a rookie in 2008 for the Baltimore Ravens, going 11-5 and leading his team to a first round Wild Card win over the Miami Dolphins, a second round win over the Tennessee Titans, and an AFC Championship loss to the Pittsburgh Steelers.

 § Mark Sanchez started 15 games as a rookie in 2009 for the New York Jets, going 8-7 and leading his team to a first round Wild Card win over the Cincinnati Bengals, a second round win over the San Diego Chargers, and an AFC Championship loss to the Indianapolis Colts.

 § Andy Dalton started 16 games as a rookie in 2011 for the Cincinnati Bengals, going 9-7 and leading his team to a first round Wild Card loss to the Houston Texans.

It's becoming more clear why legendary twice-Super Bowl-winning coach, Tom Flores, has not been inducted in the NFL Hall of Fame after contributing more than 50 years of professionalism as a quarterback for the Oakland Raiders, assistant coach for the John Madden-led Super Bowl Champion Raiders in 1977, twice Super Bowl Champion coach for the Los Angeles and Oakland Raiders, former General Manager of the Seattle Sea Hawks, and current color commentator for the Oakland Raiders. How many NFL players can make claim to possessing 4 Super Bowl rings?

Hang in there Mark, your football career will be redeemed and many NY Jets fans and players will say in the future, "Why, or why did we let Mark Sanchez go?"

 
Joe Ortiz is President of The Official Tom Flores Fan Club

Monday, October 15, 2012

Latino Coach makes NFL Hall of Fame list

Legendary Twice Super Bowl Winning Coach, Tom Flores, finally has been added to the NFL Hall of Fame list! We Need Your Help!

The following article was posted by Joe Ortiz on Thursday, November 24, 2011 at 12:48 AM, after legendary Latino football player and twice "Super Bowl" winning coach was left off the ballot to be inducted into the NFL's Hall of Fame. Since then, Tom made the list of the "finalists" for the 2013 National Football League's Hall of Fame.

We are asking for your help to contact the voters (see email addresses after the article) to encourage them to vote for Tom. We are re-posting this article because its message still holds true today.

He has FOUR Super Bowl Championship rings; one as a player, one as an assistant coach (under John Madden) and twice as head coach for the World Super Bowl Champion Los Angeles and Oakland Raiders.

But, that's not enough to convince the voters to consider inducting the first Mexican American quarterback and head coach in pro football, as well as the first General Manager of a professional football team (with the Seattle Seahawks), among many other accomplishments to be so honored.

Tom Flores has distinguished himself in the pro-football community as few have (much less the fact he is a Latino) in the last 51 years, and still going strong as a color commentator for the Oakland Raiders Radio Network. He is already a member of the California Sports Hall of Fame and the old American Football (and holds several records as a quarterback in that fledgling) league that reached such profound football greatness it had to be considered legitimate enough in the course of its play that it caused having to merge with the established league. Had there been no merger football fans would not be enjoying the most significant sporting event in world history, the Super Bowl. How many current inductees in the NFL HOF can present a greater resume?

Flores was recently honored by the National Council of La Raza with the coveted "Roberto Clemente Award for Sports Excellence" in Washington, D.C. That gesture was not based on a public relations ploy by the Mexican American community. It is aware (and it recognized) one individual from within its community that has not only distinguished himself above and beyond the norm, but has surpassed many of the accomplishments from other members of the predominate community with a commitment to excellence rarely experienced.

If nothing else (and we all know there is a certain amount of politics that plays into the minds of the voters) the owners could have made note to the voters that based on the changing demographics, electing a Latino to the Hall of Fame would have been a stroke of public relations genius, which would obviously increase attendance. Obviously, it would have created a more appreciated atmosphere towards a consumer that will soon be the largest paying customer in the sports community.

Look out NFL, the game of soccer (which is favored by Latinos more than pro football) is rearing its ugly head.
Oh well!

[Click this link to see Tom Flores' acceptance speech. It will make you proud to be an American] 

Also click the following link to see videos of Tom's friends (Jim Plunkett, Carlos Santana, Greg Papa and others) who share why Tom should be inducted:

The Tom Flores Legacy Page on Facebook


Below are the email addresses of the sports writers and others who cast a vote for future inductees. Please send them all an email in support of Tom Flores, or at least to the voter nearest you.

Thank You!

Joe Ortiz, President

The Official Tom Flores Fan Club

Monday, September 20, 2010

Latino baseball expert featured in film

Sacramento's Breton featured on PBS Baseball film special

SACRAMENTO, CA - Baseball: the Tenth Inning is a new documentary film by Ken Burns and Lynn Novick, co-producers and co-directors of the project that will air on KVIE Channel 6.  It features numerous interviews and discussions with players and the game itself, and features a portion of the impact Latino ball players have had on America’s pastime game.

Sacramento’s own Marcos Breton is also featured in the film, providing a perspective on Latinos in baseball.  He also published a book in 1999 entitled “Home Is Everything - A Latino Baseball Story.”  In the film, Breton talks about the impact the late great Roberto Clemente had on him when after winning the World Series and Clemente spoke to the watching audience in Spanish.

“For me, it was the start of the love of the game and the connection to my late father taking me to a Giants game,” Breton said on a recent PBS Radio interview.  “I quickly realized that it was a sport where there were people with Spanish surnames who spoke the language of my parents, so that meant a great deal to me.”

Breton also shares in the film his perspective about Barry Bonds, the San Francisco Giants' hitter, whose character changed before the public’s eye.

“Bonds understood human nature,” Breton says.  “He understood that if he (Bonds) performed, that was his ticket, he could do anything, say anything, and he did.”

Ken Burns was the focus of protests a couple of years ago when he omitted the contributions of Latinos in World War II in his 2007 documentary, “The War.”  Although he responded to the pressure, especially from members of the American GI Forum, many Latinos still have hard feelings toward Burns.

Baseball: The Tenth Inning is a four-hour, two-part film that covers the period between 1990 to today.  It is scheduled to air on PBS KVIE Channel 6 on Tuesday, September 28 at 8 pm and Wednesday, September 29 also at 8 pm.

Tuesday, May 4, 2010

De La Hoya to receive Hispanic TV Award

De La Hoya to Receive Hispanic TV Award
By B&C Staff

Boxer and businessman Oscar De La Hoya will be awarded B&C/Multichannel News' annual Lifetime of Achievement in Hispanic Television Award on September 29 in a ceremony in New York. De La Hoya, a 10-time boxing world champion, will be recognized for his many achievements in and out of the ring. Aside from his history of record-setting pay-per-view bouts, he is an author, a Latin Grammy-nominated recording artist, a philanthropist, and an entrepreneur whose ventures include Golden Boy Promotions and an ownership stake in Major League Soccer's Houston Dynamo. Previous recipients of the award include S'bado Gigante host Mario "Don Francisco" Kreutzberger; sportscaster Andr's Cantor; Al Rojo Vivo host Mar'a Celeste Arrar's; talk-show personality Cristina Saralegui; Univision newsman Jorge Ramos; and Procter & Gamble GM of North America Marketing Edgar Sandoval. The award will be presented at a luncheon ceremony at the Hilton New York hotel in conjunction with B&C and Multichannel News' 8th Annual Hispanic Television Summit.

Tuesday, April 27, 2010

First Latino heavy weight champ retires

Former heavyweight champ Ruiz retires
By Sports Network via Miamiherald.com, April 26, 2010

Former heavyweight champ John Ruiz has decided to call it a career.

Ruiz, nicknamed "The Quietman," was twice the owner of the WBA title and was the first heavyweight champ of Latino heritage.

"I've had a great career but it's time for me to turn the page and start a new chapter of my life," said Ruiz in a statement Monday. "I'm proud of what I accomplished with two world titles, 12 championship fights and being the first Latino heavyweight champion of the world. I fought anybody who got in the ring with me and never ducked anyone. Now, I'm looking forward to spending more time with my family."

The Massachusetts native plans to return to the Boston area to open a boxing gym in the inner city.

Ruiz, 38, finished with a career record of 44-9-1, including 30 knockouts. His last fight was April 3, a knockout loss to David Haye.

Six of Ruiz's nine losses came against world champions. He also beat three world champs in Evander Holyfield, Hasim Rahman and Tony Tucker.

Sunday, March 28, 2010

MLS' Chivas featuring more Hispanic players

New year, new approach for Chivas
Luis Bueno, Sports Illustrated, 03/26/10

CARSON, Calif. -- Little-known fact: A lot of what passes as Mexican food in the United States is not really Mexican food. Go to Sahuayo, Michoacan, or Tepic, Nayarit, and try to order a Spicy Chicken Burrito or a Double Decker Taco.

Now, for most of its existence, Chivas USA has been Major League Soccer's version of Taco Bell, offering up a low-quality version of an authentic Mexican flavor.

That ends now.

With Martin Vasquez as head coach, Chivas enters the season with a large number of Hispanic players and will likely play a much different style than in recent seasons. Chivas USA begins the MLS season with 11 Hispanic players. Some are of Mexican descent, such as Mariano Trujillo (born in Mexico City), Jesus Padilla (San Jose, Calif.) and Jorge Flores (Anaheim, Calif.), while others were born elsewhere in Latin America, such as Osael Romero (El Salvador) and Maykel Galindo (Cuba).

There are plenty of non-Hispanic players on the squad -- Ante Jazic, Sacha Kljestan and Michael Lahoud are expected to play big roles -- but the flavor of this club is downright spicy.

Vasquez has gotten away from the the tried-and-true MLSers and relying on elbow grease for results. Gone are players such as Jesse Marsch and Carey Talley, who logged valuable minutes under former coach Preki.

Vasquez has, in essence, brought in some authentic Mexican ingredients with which to cook. Gone are the olive oil and basil of last season, and in are the manteca and cilantro. We'll pass on the crunchy tacos, but another plate of tacos de lengua and some carnitas estilo Michoacan, por favor. And Vasquez isn't afraid to throw in some pupusas and casados on the platter.

Suddenly, the club has some flavor. And that's the way it should be, Trujillo said.

"It's important because the name, Chivas, it says that there are Latinos in here," said Trujillo, a veteran of four Mexican league clubs. "The people want Latinos on the team, but not just Latino players; they want good players. I think it should be a mix of both, Latino players and players [from elsewhere] ... so we can play good and win so the people can come to the stadium, watch us win and, most important of all, get titles."

Though he's stockpiled the pantry with flavors he's used to, Vasquez said it wasn't intentional in every case.

"It just happened that way because of the positions we were looking for, especially with [defender Michael] Umana," Vasquez said. "It had nothing to do with him being Hispanic."

Vasquez said he jumped at the opportunity to bring in Umana, a regular on the Costa Rican national team and World Cup '06 veteran who played the past three seasons in his home country. Another offseason acquisition, Osael Romero, was targeted in part because he was Hispanic, but that was not the only factor.

"[We were] looking for somebody in the attacking third to come and help us," Vasquez said. "Maybe it was him being Hispanic -- El Salvadoran -- but it was also his qualities."

In other words, don't show up speaking Spanish and expect to sign a contract.

That's what happened in 2005, the wretched first season that produced four wins and an embarrassing number of moments. Sure, the team had plenty of Hispanic players, but bad soccer is bad soccer, wherever the players come from. And Chivas USA did not want bad soccer, so Bob Bradley came in for one season and then Preki followed for three, and between them they turned the club into a strong contender, highly successful in the regular season but one still in search of postseason success after four consecutive first-round exits.

But things are different now. The roster has a different look to it, but the attitude surrounding the club is also different. Is it better or worse? Players won't say, but it's just different.

"A lot of it comes from Martin," Kljestan said. "He came in from the beginning and said, 'This is how we're going to play. This is how it's going to go whether you are going to buy into it or not. Either you believe in the system or you don't. If you don't believe in it, then get out of here.' Everyone has bought into the system and everyone enjoys playing under him and he makes it real fun for everybody. He's passionate about his job. He's passionate about Chivas, especially when he speaks to the team and speaks about the team."

For Vasquez, whose team starts the season against Colorado on Sunday, the bottom line remains the same.

"Whether we have a lot of Hispanics or not, the objective is to continue to keep showing that consistency in our league," Vasquez said. "That's every coach's objective and that's mine as well."
For openers

Chivas USA's chief rival, the Los Angeles Galaxy, will open against New England on Saturday as Home Depot Center will once again play host to two MLS games in two days. Galaxy star David Beckham is injured (ruptured Achilles tendon) and will not play much, if at all, during the MLS season, but he could be at the stadium for this match. Beckham returned to the club on Wednesday and watched part of the training session from the sidelines.

Keep an eye out for Real Salt Lake's Alvaro Saborio. The longtime Costa Rican international could be the Newcomer of the Year, and the first step toward that happens Saturday as Real Salt Lake visits San Jose. Saborio is still adjusting to life in the United States and still familiarizing himself with his RSL teammates, but he could turn out to be an upgrade over the departed Yura Movsisyan.

New York opened Red Bull Arena with a friendly match last Saturday against Santos of Brazil (a 3-1 win), but this time the game is for keeps. Red Bull Arena will once again captivate the imagination and attention of MLS fans, who, no matter what team they cheer for, will likely want to see the spectacle that is MLS' newest stadium. The Red Bulls and Fire could play a listless, nil-nil draw Saturday night and the match would still be memorable.

Wednesday, February 10, 2010

All Hispanic basketball league

All-Hispanic basketball league thrives
By Lionel Green, The Sand Mountain Reporter, February 6, 2010

When the Boaz Recreation Center on North King Street is closed on Sundays, members of the Hispanic community are running wide open.

A number of Hispanics play in the Azteca League, a popular all-Hispanic men’s basketball league filling the Boaz gymnasium with players, their families and fans on Sunday afternoons.

The Hispanics have been operating tournaments and leagues since 2007, according to longtime Boaz basketball director Mike Bryan.

Teams played the second round of games in the new season last weekend. The nine-game regular season will culminate with playoffs. After the season, the league breaks for three weeks and starts anew.

This season, 10 teams featuring up to 10 players each are vying for the league championship.

“It’s by far the biggest league we have,” Bryan said. “When they come, it’s a family affair. They stay all day with their whole family.”

Bryan, who officiates league games, said most everyone overcame the cultural differences quickly.

“We set down some ground rules to make sure they knew where we were coming from as far as violence and how to act,” Bryan said. “They’re just like we are. They’d rather play than fight.”

Bryan said the chief issues at the start involved behaviors like spitting on the gym floor and littering.

“It’s going good now,” he said.

Most of the players appear to be in their late teens and 20s, but a few older men play. The Hispanics play fast, going up and down the court as quickly as possible.

Bryan said they play an international style of basketball.

“They just get it and go,” he said. “Everything is real fast-paced. But they’re adjusting and playing more of an American style.”

The league charges $2 admission to games with 60 percent of the proceeds going to the city.

Bryan said the gym is for public use, and the Hispanics are part of the public.

“They’re here and they’re not going anywhere,” he said. “My job is to use this place. I don’t care who it is as long as they act right when they’re here.”

Cirilo Martinez, of Albertville, operates the league now. Bryan said Martinez is the third person to oversee Hispanic basketball leagues and is the best one yet.

Martinez said the Hispanics have a soccer league, but many of them enjoy playing basketball. He said most of them are from Albertville, where they work in the poultry industry.

“We work all week, so today’s the only day we have a chance to relax,” Martinez said while standing outside the gym Sunday. “I see this game like that. Don’t worry about your bills. You leave everything at your house. You come here and play for fun.”

Players play for a little money, too. Team registration fees are divided among the top three teams.

Martinez said he facilitated a major tournament on Sept. 16, Mexican Independence Day, which featured teams from all over the Southeast, and hopes to continue the tradition this year.

The Hispanics are not all Mexicans. Guatemalans, Puerto Ricans, and others with Hispanic and Latino roots are allowed to play in the league.

Martinez expressed a desire to include other ethnicities in the league. He said the league has tried to allow one or two whites or blacks on each team in the past, but this season is all Hispanic.

Martinez said the Hispanic players think “the Americans play more than us,” indicating they think the league is more equally competitive with only Hispanics.

“In the future, I expect to put one or two American players on each team,” Martinez said.

Manuel Jarquin watched the action from the sidelines Sunday and said he plans to join the league.

“It seems very good for the community,” he said. “A lot of young people can come and play. I think they enjoy it. It’s very good for health and gives them something to do.”

Wednesday, February 3, 2010

The NFL and Latinos

The NFL and Latinos
Facts and figures about the NFL and the U.S. Latino market:
L.A. Times, January 10, 2010

The NFL has made inroads with a Latino population that accounts for nearly one in six U.S. residents over the age of 2. However, only a handful of current NFL stars claim Latin heritage, including Jets quarterback Mark Sanchez, Cowboys quarterback Tony Romo, Bears offensive lineman Roberto Garza and Lions guard Manny Ramirez, who are all Mexican American, and San Diego Chargers defensive lineman Luis Castillo, whose parents are Dominican. All were born in the United States. Other facts and figures about the NFL and the U.S. Latino market, provided by the league:

* NFL telecasts averaged 1.1 million Latino viewers during the 2009 regular season, the best numbers since 2003. That accounted for 6.7% of the overall audience.

* In 14 of the 17 regular-season weeks, NFL games were the highest-rated English-language program in U.S. Latino households, tying a record set last season.

* The regular-season finale between the Dallas Cowboys and Philadelphia Eagles on Jan. 3 drew a Latino audience of 2.3 million, the largest ever for a regular-season game.

* Last year's Super Bowl between the Arizona Cardinals and Pittsburgh Steelers averaged 7.84 million Latino viewers in the U.S., 2 million more than the 2006 World Cup final drew.

* Fifteen NFL teams have Spanish-language content on their websites and 14 broadcast their games on Spanish-language radio, including the Cardinals and Cowboys, who also beam their games into Mexico. In addition, Univision radio airs 32 games nationally, including the playoffs, Super Bowl and Pro Bowl.

* Telemundo, ESPN Deportes and Fox Sports en Espanol all feature programs devoted to the NFL.

- Kevin Baxter

Thursday, January 14, 2010

Hispanics in Florida push for soccer World Cup

South Florida named as one of 18 finalists
BY MICHELLE KAUFMAN, MiamiHerald.com

Miami boasts the highest U.S. television ratings for the World Cup every four years. On Tuesday, the soccer-savvy city got one big step closer to hosting the event it so passionately follows.

Fifteen years after being passed over as a World Cup host city, Miami was named by the U.S. World Cup bid committee as one of 18 finalists to hold matches in 2018 or 2022, assuming the United States is awarded one of those World Cups by FIFA, the sport's governing body.

University of Miami president Donna Shalala, a member of the U.S. bid committee, said of Miami's inclusion: ``We are an international soccer city. Our citizens know the best players in the world. The fans around the world love coming here. I am ecstatic.''

Marcelo Claure, a Miami-based Bolivian cellphone magnate who attempted to bring a Major League Soccer franchise to Miami, was involved in the local bid. He said: ``The soccer lovers in this market deserve to see the World Cup live in their city. People here have always been willing to support soccer, as long as it's world-class soccer. That's the eternal MLS challenge with this market. But bring them the best players in the world, and they will go crazy.''

NEW DEMOGRAPHICS

Claure believes the changing demographics make South Florida a better World Cup city now than 15 years ago.

``In 1994, the Hispanic community here was mostly Cuban, and the Cuban community doesn't consider soccer their top sport. But now, this area is comprised of many different nationalities whose main form of entertainment is soccer.''

The U.S. bid is due to FIFA by May 14, and in December, FIFA will name the 2018 and 2022 hosts.

At that point, FIFA likely will ask the host nations to trim the list of venues to about a dozen.

The other cities included in the U.S. bid are Atlanta, Baltimore, Boston, Dallas, Denver, Houston, Indianapolis, Kansas City, Los Angeles, Nashville, New York, Philadelphia, Phoenix, San Diego, Seattle, Tampa Bay and Washington.

Notably absent are San Francisco, Chicago, Detroit, and Orlando, all of which played host to 1994 World Cup matches.

Local soccer dignitaries gathered at Segafredo Brickell in downtown Miami on Tuesday afternoon to watch the announcement on ESPNews.

The room erupted when Miami was named.

“The World Cup is not just a soccer tournament, it's a global party, and are we the right city to throw a global party, or what?'' beamed longtime Miami soccer promoter Tom Mulroy. “We host a Super Bowl every three years. We know how to do this.''

Miami was one of 27 cities bidding to make the final 18, and its strengths included a state-of-the-art venue in Dolphin Stadium, an international airport, hotels, restaurants and beaches.

“We welcome the world every day!'' was the motto of the Miami bid committee, which was led by Mike Sophia, executive director of the Miami-Dade Sports Commission, and Miami-Dade Commissioner Jose “Pepe'' Diaz.

“Our stadium is ready now, we are a multicultural city, and we know how to host international tourists,'' Sophia said. “Plus, we dispelled the notion that we love soccer but can't pull together as a soccer community.''

‘SHOCKING' SUPPORT

Each city had an on-line petition to show grass roots support, and Miami ended up in fourth place among the 27 with 10,872 signatures.

“To show that kind of local activism was shocking,'' said Aaron Davidson, president of Miami FC, a second-division professional team.

It helped Miami that summer is its tourism off-season, meaning space and good rates in area hotels.

One reason Miami was passed for Orlando in 1994 was that the World Cup dates conflicted with Major League Baseball. This time, the Marlins will be in their new home, leaving Dolphin Stadium open for World Cup dates.

The other countries bidding for the World Cups against the United States are Australia, England, Japan, Spain/Portugal and Russia.

Some Latinos left out of baseball

Studying baseball's other color line
By DAN GERINGER, Philadelphia Daily News, Jan. 12, 2010

LIKE MOST PHILLIES diehards, Jeffrey Shultz spends the winter counting the days until pitchers and catchers report for spring training in Florida. Unlike his fellow fans, Shultz also pursues his lifelong quest to unravel the mysteries of racial and ethnic discrimination in Major League Baseball.

He's as concerned as the next person about whether the Phillies blew another shot at a championship by not keeping pitching ace Cliff Lee to form a daunting duo with newly acquired superstar Roy Halladay.

But he's equally worried that although baseball has come a long way since 1950, when the Phillies and the New York Yankees played the last all-white World Series, a vestige of the double-standard "color line" days remains.

Young, foreign-born Latino prospects, who are not eligible for Major League Baseball's lucrative draft because they are not U.S. citizens, sign as free agents for thousands of dollars to play in the minors, while American prospects get hundreds of thousands.

"You can hire 10 Dominican players for the price of one American college player," Shultz said. "That college kid [Stephen Strasburg] who signed with the Washington Nationals for millions? That deal doesn't happen for kids coming out of Dominican baseball academies."

Last fall, Shultz, an anthropologist and education professor at Arcadia University in Glenside, Montgomery County, began teaching "Baseball and Beisbol: The Evolution of Race and Ethnicity in the Major Leagues," focusing on the tangled history of Latino ballplayers before and after Jackie Robinson broke MLB's color line.

"Everybody talks about Jackie Robinson, but nobody knows what happened with the Latino players," Shultz said. "I've spent my entire life trying to make sense of this mystery."

Shultz's passion for scrutinizing the culturally controversial back alleys of the majors comes from his extraordinary past.

His German-Jewish father's family escaped the Holocaust on one of the last boats out of Europe in 1939.

His parents moved from New York to Puerto Rico in 1948, a year before Shultz was born, to open a factory there, so he grew up on a farm near Arecibo in the 1950s, playing baseball in a pasture 100 feet from his house.

The bases were cow patties. The dozen or so kids he played with were part of the extended Puerto Rican family that owned the farm.

"I grew up with that family like they were my cousins," Shultz said. "The family patriarch treated me like he treated his own grandkids. When they got spanked, I got spanked. I was part of their family."

The kids' skin colors ranged from very dark to very light, Shultz said, but that was simply reality, not a barrier.

"It was clear to me from a very young age that there were differences between my family and the other kids," he said. "We spoke English at home. They spoke Spanish. We were Jewish. They were Catholic. We were from the United States. They were Independentistas - members of the political party that wanted Puerto Rico to break off from the United States."

But to Shultz these were like the difference between beisbol and baseball - different culture, same game.

"There was a big mango tree in back of our field," Shultz said. "We'd play baseball, then go eat mangoes."

From the cow pasture in Arecibo to the sandlots in San Juan - where the family moved when Shultz was a young teenager - baseball was never about skin color for him. It was always about the game.

In the racially turbulent '60s, Shultz became painfully aware that skin color was a defining issue in the States, but he didn't understand why.

Decades later, at age 60, a boyhood voice inside Shultz continues to ask why - especially about Latino players, whose "color line" history is more hidden than the Jackie Robinson breakthrough.

"The Latino color line in the majors shifted depending on what the owners needed," Shultz said. "They let light-skinned Latinos play in '40s because the war created a shortage of major leaguers, but those Latinos couldn't be darker than a certain shade.

"Luis Olmo played outfield for the Brooklyn Dodgers in the early '40s before Jackie Robinson broke the color line," he said. "Olmo was from Arecibo so I met him in town when I was a kid. My father was darker-skinned than he was."

Shultz said that the rise of Latino ballplayers in the majors can be traced within three generations of the family of Phillies general manager Ruben Amaro Jr.

Amaro's Cuban-born grandfather, Santos Amaro, chose to play in the Mexican League because he was dark-skinned and Major League Baseball's color line would have forced him to play in the Negro Leagues here.

His son, Ruben Sr., born in Mexico, played for the Phillies in the 1960s, coming in with the first wave of black and Latino players following Jackie Robinson.

Third-generation Ruben Amaro Jr. was born in the United States, so he was in the Major League Baseball draft, just like all other American-born players (including those from Puerto Rico, which is a U.S. commonwealth.)

"So the three generations of his family epitomize the changes in Major League Baseball," Shultz said, "from his grandfather not being allowed to play in the major leagues to Ruben Jr. taking full advantage of the system and rising from major-league ballplayer to general manager."

Shultz acknowledges that he is somewhat obsessed by the bittersweet story of Vic Power, another Arecibo native son, whose frankness on matters of race - told by a Southern waiter that the restaurant didn't serve Negroes, Power said he didn't eat Negroes, he just wanted rice and beans - kept him in the New York Yankees' minor leagues until they sent him to the Philadelphia Athletics in 1954.

"I remember reading articles about Vic Power as a child and understanding something about racism and exclusion that I couldn't have learned any other way," Shultz said.

"I have a little Vic Power shrine in my study - signed baseballs, photos and every baseball card of his," he said.

Power had a fine 12-year major league career. But Shultz, an invited guest when the Baseball Hall of Fame opened its "Viva Baseball" tribute to Latino players last spring, said that when he asked Orlando Cepeda about Power, the great outfielder/first baseman "said that if the Yankees hadn't kept Power in the minors so long, he would have been in the Hall of Fame because he was that good."

When Shultz asks himself why he has devoted 30 years of his teaching career to examining racial and ethnic injustice, he talks about "another side to my relationship with Puerto Rico, a side quite different from the idyllic stories of playing baseball in the cow pastures with my friends."

In 1966, Shultz said, his father's Arecibo factory, which made artists' brushes, was bought by a larger company that closed the factory and moved it to the Dominican Republic, where labor was cheaper.

"This meant that a couple hundred people, some of whom had worked for my father for 20 years, were now unemployed on an island where unemployment figures ran as high as 30 percent," Shultz said. "My father was devastated by the news." And Shultz carried a feeling of guilt around for years.

"Now, my predominant feeling is anger," Shultz said. "Anger over exploiting a people, using them when they needed them and then spitting them out in order to earn a few more bucks somewhere else.

"This confluence of these two sets of emotions - love for a place that was home in my formative years, versus anger at what people who look like me did to the people of the island - leaves me with a real sense of ambivalence and sorrow," Shultz said.

And so he continues to examine the ongoing history of exploitation in Major League Baseball, a business much like a factory.

While Shultz anxiously awaits late February, when Phillies pitchers and catchers report to Clearwater, Fla., he also awaits the day when young Dominican and other foreign-born Latino players are eligible for the draft and the big bucks that American hopefuls enjoy as a birthright.

geringd@phillynews.com 215-854-5961

Wednesday, December 9, 2009

MLS and the Hispanic Market

MLS and the Hispanic Market
By Carlos T, Dec 2, 2009

This week the Wall Street Journal published an article on the efforts American sports organizations are making to attract Hispanic fans. Hispanics are the fastest growing demographic group in the US and their buying power is growing rapidly as well. Included in the article is a brief discussion of how Hispanics figure into MLS' plans:

Many Hispanics hail from countries where soccer -- known there as fútbol -- is a national passion, which Major League Soccer is trying to tap. The U.S. league is sponsoring games featuring Latin American teams in the hope that fans will stick around for U.S. matches the same day.

"For us, the Hispanic market is incredibly important," said MLS commissioner Don Garber.

But catering to "the Hispanic market" is a big challenge for U.S. sports promoters, in part because Latinos here have ties to more than a dozen countries.

Eduardo Carvacho has been navigating the Hispanic market for U.S. soccer teams since 2007. He started out building a fan base for the Columbus Crew in Ohio, where most Hispanics were recent arrivals. To start a "porra," a group of diehard fans who set the tone at the stadium, he relied mostly on personal interactions, like eating tacos with community leaders.

Mr. Carvacho now works for the soccer team in Dallas, a much bigger market with established Hispanic institutions where he can proselytize through businesses such as Fiesta, a Hispanic-food grocery chain that sells FC Dallas tickets.

"You have to customize every single thing," he said of appealing to Hispanic fans, depending on the local community.

Star-divide

It's refreshing to hear such a nuanced view from someone involved in MLS. It's important to realize that "Hispanic" is akin to "European" in the breadth that it encompasses and there are hardly any touchstones that can be relied upon to hold throughout the entire population. Even language can be an issue, if Brazilians are included as Hispanics. This is not at all a settled question, by the way. The Census Bureau holds that Brazilians are not Hispanic, but other organizations do include them in the classification. I personally am ambivalent Hispanic. On the one hand, Hispania used to be all of the Iberian peninsula under the Romans, so the label has some historical accuracy. On the other hand, Portugal has been independent from Spain since the 12th century, so it's a label that's around nine centuries out of date.

In any case, MLS definitely has plans for reaching out to Hispanics. How successful will they be? It is true soccer is generally popular with Hispanics, but that's not the end of the story. Contrary to what many might expect, MLS will have a very difficult time reaching the Hispanic market, more difficult than the other American sports.

To see why this is, we have to consider some of the unique challenges facing American soccer and MLS:

Cultural Differences
For example, while most Hispanic nationalities do favor soccer over all other sports, Cubans are more fond of baseball and generally lukewarm on soccer. Therefore Florida, which at first looks like a great market for soccer because of the large Hispanic population, is actually not so friendly an environment because of the high proportion of Cubans. In fact, it was the teams based in Florida that both folded when MLS contracted after the 2001 season. While there continues to be speculation around the possibility of a Miami team whenever MLS expansion talk picks up, so far no bids have gotten very far.

Divided Loyalties in a Saturated Market
Of those Hispanics who do consider soccer their favorite sport, many of them are already fans of other teams and other leagues. Consider a hypothetical Mexican-American whose family have been fans of Atlas for years. Alongside that allegiance, he may have followed Rafa Marquez to Monaco and now Barcelona. Our hypothetical Hispanic may already have affection for up to three clubs, and maybe the Mexican national team as well. An MLS team has to somehow make its case to become team number five on that list. And if it even succeeds in that difficult task, how much attention will team number five get? I would love to see some research done to see the extent of this phenomenon. That would be a first step in determining how much of the Hispanic market is actually available to MLS.

Aesthetic Preferences
The playing style favored in MLS, a very physical game where skill tends to lose out to brawn, is generally not very appealing to Hispanic soccer fans. They prefer a style with short, precise passing and subtle, skillful ball control are the highlights in a fluid, flowing game. The problem for MLS is that the kind of player that dominates the league right now is just not capable of that kind of play. Switching to a more attractive style of soccer would be a multi-year project requiring a major investment in retooling rosters all around the league.

Quality and Competition
This is somewhat related to the point on divided loyalties, but it focuses on fans without any existing loyalties. Not all Hispanic fans are spoken for. Some might not be following the sport at the moment, some might have a casual interest, or they follow a national team, but not a club team, and so on. The question for MLS is where does that fan go when his interest in soccer is awakened? Unfortunately for MLS, it isn’t the pinnacle of its sport and will likely never be. Therefore, MLS is by no means the default choice for American soccer fans. MLS has to compete with the EPL, La Liga, and the Serie A, along with all of the leagues in the various countries with which Hispanics may have ties, and any league where players from those countries could be featuring. This is dozens of leagues with hundreds of teams, all competing against MLS for the attention of the Hispanic-American soccer fan. This is in stark contrast to the NBA, the NFL, and MLB, who don’t have serious competition as the top league in their sport. Any fans they can attract to their sport will be attracted to the league and its teams.

The good news for MLS is that the Hispanic market may end up not being as important a piece of the puzzle as Garber thinks. The most successful teams by far in generating fan support in MLS have been in the cities with the lowest Hispanic population: Toronto and Seattle. Philadelphia, with a mere 8.5% Hispanic population, is doing very well in season ticket sales, and Portland (8.5%) and Vancouver (1.36%) will without doubt continue that trend. Compare that to FC Dallas's poor attendance in a region that is over 35% Hispanic and a picture starts to emerge. There are markets more fertile than Hispanics for American soccer and identifying and reaching out to those will give MLS it's best chance at robust growth. And if in the future, Hispanics in America are ready to embrace MLS, the league will be ready for them as well.

Wednesday, December 2, 2009

Getting Tom Flores to the NFL Hall of Fame

ELECTING TOM FLORES TO THE NFL HALL OF FAME WOULD INCREASE STADIUM ATTENDANCE THROUGHOUT THE NATION
By Joe Ortiz

More....

Monday, November 23, 2009

Hispanics playing more tennis

Tennis, anyone? More people saying 'yes'
More Americans are playing tennis, with Hispanics and blacks showing a marked increase.
Washington Post

The U.S. Tennis Association said in a survey released last week that 30.1 million people hit the courts this year. That's a 12 percent increase from 2008 and up 25 percent from six years ago.

The survey showed participation grew in all age groups under 50 and within all ethnic groups. The biggest increases were among Hispanics, with 32 percent more playing the game. Blacks had a 19 percent increase.

There were 7.1 million newcomers to the sport, a 19.5 percent increase from last year.

Regular players, those playing between four and 20 times a year, increased 26 percent this year to 14.8 million.

The sport is doing better at retaining players, with a 6.3 percent increase from the year before. Former players are returning to the game for the third year in a row, with nearly 7 million coming back this year. . . .

Andy Roddick is withdrawing from the season-ending ATP World Tour Finals, which begins Sunday in London, because of a left knee injury suffered at last month's Shanghai Masters. The ATP said that French Open runner-up Robin Soderling will take Roddick's spot in the eight-man field. . . .

American Sam Querrey is back practicing for his return to the ATP Tour after he cut two muscles in his right forearm on Sept. 28 after sitting on a glass table that broke in Thailand.

Hispanic interest in NASCAR grows

Montoya the man of the Miami moment
By David Newton, ESPN, November 20, 2009

MIAMI -- The media and fans couldn't get enough of Juan Pablo Montoya on Thursday night as he and his wife made their way up the red carpet for their annual fundraiser gala. It was the same way earlier in the day at a news conference in nearby Coral Gables.

The circus around him was just as big Friday at Homestead-Miami Speedway, the scene of Sunday's Sprint Cup finale.

The weekend might belong to Jimmie Johnson, who's on the verge of an unprecedented fourth straight championship.

The city belongs to Montoya.

"Well, it's actually a nightmare," the driver of the No. 42 for Earnhardt Ganassi Racing said with a smile. "It is. It's so many people. Everybody wants tickets. Everybody needs this. Everybody is your best friend.

"But in the same token, it's good to have that support and people paying attention."

NASCAR's first Colombian star has an iconic following here like nowhere outside of his native country. That he makes this his home, living on three floors of a luxurious high-rise near the Viceroy Icon at Brickell Miami where he held the gala, is a factor.

But it goes way beyond that. Montoya has touched a culture in the Hispanic community that NASCAR was unable to tap into before his arrival three years ago.

Nowhere is it seen more than Miami, where 62.4 percent of Miami-Dade County is of Hispanic or Latin origin.

"The closer you get to the equator, the more popular he gets," Ryan Newman said.

To fully appreciate Montoya's presence in South Florida, one must attend his gala, which has raised more than $1.5 million to benefit social needs in Colombia.

Let's just say it wasn't your typical NASCAR experience or crowd, although a lot of NASCAR fans and stars -- Johnson and Jeff Gordon, to name a few -- attended.

From a performance by Latin Grammy Award winner Jorge Celedon to a taped video message from megastar Shakira to a fashion show with bikini-clad, stiletto-stomping models to ads for Giorgio Armani, you knew you were a long way from Daytona Beach.

"Going to his gala opens your eyes to his life outside of racing," Montoya crew chief Brian Pattie said. "It's definitely a different atmosphere, whether you're at his house, on his boat or here."

It definitely was a long way from the "Redneck Riviera" in Talladega, Ala., or the red-dye hot-dog-eating crowd at Martinsville, Va.

"No question," said Felix Sabates, the minority owner at EGR. "He brings a higher class of fans than any other driver in NASCAR. I don't say that to be disrespectful. He brings the Giorgio Armani, the boutique type of fans, as well as the guy down in the gutter digging ditches.

"He brings a mixture I don't think any other driver out there does. Just look at [the gala] and all the millionaires. That was not your typical NASCAR crowd."

It definitely wasn't. After waiting more than an hour for a fellow scribe's rental car, I jokingly asked the valet whether he could find the only Chrysler PT Cruiser among all the BMWs, Mercedes-Benzes and Lexuses.

"There is an atmosphere you won't see at parties like that anywhere else on the circuit," Homestead-Miami Speedway president Curtis Gray said. "It's a whole South Beach atmosphere that this market brings."

Gray has done all he can to capitalize on Montoya's popularity. The track offered two ticket packages that included $42 donations to the driver's charity foundation. More than 2,400 were sold.

"It's making Homestead-Miami Speedway the gateway to international marketing for NASCAR," Gray said.

One could argue that Montoya, through his own popularity, has done more for NASCAR's diversity program than anything the governing body has accomplished on its own.

"Ultimately, we get graded on who makes it to the national divisions and then from there that drivers of diverse nature succeed," NASCAR chairman Brian France said. "Having Juan Pablo have the success he's had this year is very helpful to that.

"No question he has had an affinity with the Hispanic fan base."

Montoya's crew got a taste of that this past week. The former Formula One star flew them down Tuesday to spend time on his boat and enjoy the delicacies of Miami that you find few other places in the world.

"It's like being on the red carpet when you go to Hollywood," said Mike "Mongo" Bodick, a mechanic on the No. 42. "You get treated like royalty.

"He's not well-known in other parts of the country. Here, he really is an icon."

That'll be most evident when Montoya walks down pit road Sunday. There'll be more people around his car than perhaps Dale Earnhardt Jr.'s. There'll be more people waving Colombian flags in the stands than you'll see at all the other tracks combined.

"There's a lot of [Spanish-]speaking people," Bodick said. "You hear it. You know what they're talking about. You know you're being watched."

Montoya's popularity has risen to a new level because of his success this season. His five top-10s in the Chase equal as many as he had in his first two full seasons combined. His 18 top-10s are six times more than he had a year ago.

His sixth-place position in the points is 19 spots higher than it was a year ago, and it could have been much better without a wreck at Lowe's Motor Speedway in Charlotte five weeks ago.

Before that race, Montoya had four straight finishes of fourth or better. He was third in points, only 58 behind Johnson. He was a serious contender for the championship.

"I don't think anybody here would go and say when we started in Daytona the 42 car is going to make the Chase," Montoya said. "We proved everybody wrong. There's a lot of potential on the team to get better. We've got to exploit it."

Beyond diversity and stiletto heels and fashion shows and Latin stars, that is why Montoya is in NASCAR.

"I'm not racing NASCAR to create Hispanic awareness about it, you know," said Montoya, who made his Cup debut here in 2006 with a wreck and 34th-place finish. "I race NASCAR because I want to kick everybody's butt."

And one day, maybe the city and the championship weekend will belong to Montoya.

David Newton covers NASCAR for ESPN.com. He can be reached at dnewtonespn@aol.com.

Tuesday, October 20, 2009

NBA launches Hispanic push

The NBA Launches Its First Major Push for Hispanic Audiences
League Lags NFL, MLB, but New Effort Comes With Multiplatform Approach to Tap Growing Market, Fanbase
By Rich Thomaselli, Ad Age, October 19, 2009

NEW YORK (AdAge.com) -- The pro sports league that was the first to realize the importance of establishing a global presence is finally addressing a key component of its fan base at home.

The National Basketball Association today launches a season-long, $7 million to $10 million ad campaign aimed at the growing Hispanic market, which the league said accounts for 15% of its total U.S. fan base of 120 million fans.

The NBA has reached out to the Hispanic community before through a number of initiatives, but this is the league's first multiplatform Hispanic marketing campaign, putting it years behind its counterparts at the National Football League, Major League Baseball and Major League Soccer in terms of a dedicated effort toward Hispanics.

That's somewhat ironic, given that the NBA was the first major U.S. professional sports league to embrace the possibilities of new fanbases and to market the game overseas, particularly to fans in Europe and Asia. Players such as Michael Jordan, Magic Johnson, Larry Bird and Charles Barkley were treated like rock stars at the 1992 Barcelona Summer Olympics, the first year NBA players were allowed to participate in the Olympics.

'Rebranding the NBA'
"I wouldn't say this is a new effort. We've been conducting events in the Hispanic market since 2000, and we've done it in the past through our internal assets like Spanish-language websites and radio broadcasts," said NBA Senior Director of U.S. Hispanic Marketing Saskia Sorrosa. "What's new is we want to make sure we keep those existing fans engaged. We're rebranding the NBA to this audience."

The league partnered with Hispanic agency Bromley Communications, San Antonio, to create the campaign. Goodby, Silverstein & Partners, San Francisco, is the NBA's main ad agency.

In addition to the 18 million Hispanic fans, the NBA has six U.S.-born Latino players and 19 players from Spain and Latin America currently on 2009-10 preseason rosters. The NBA has played 25 preseason games and one regular-season game in Latin America.

"Initially, the NBA did an RFP [request for proposals] a couple of years ago, so this is a few years in the works," Bromley's chief operating officer, Jessica Pantanini, said. "They came to us and said, 'We're not sure what to do.' Being based here in San Antonio with the [NBA's] Spurs and with a large Hispanic population, we have some unbelievably avid NBA fans. We had a few ideas."

How to say NBA
What they came up with was éne-bé-a, which is how Hispanic fans already refer to the NBA. The elements of the campaign include:

- TV spots featuring the Suns' Leandro Barbosa, among other players, on Hispanic networks such as Telemundo, Univision, Telefutura, Discovery en Espanol, CNN en Espanol, MTV3 and other channels.

- A new Spanish-language site, which will include exclusive webisodes featuring NBA Latino players, news breaks and features, photo galleries, etc.

- Content on Spanish-language social-networking sites including Facebook, Twitter and MiPagina.

- Grassroots events such as Es Tu Cancha, Spanish for "It's Your Court", which is an initiative to improve and renovate basketball courts in Hispanic neighborhoods throughout the country.

The éne-bé-a TV creative debuts today on both English- and Spanish-language outlets across the country. The league already has a deal in place with ESPN Deportes to telecast weekly NBA games in Spanish, which will include the Eastern Conference finals this season, and 11 NBA teams already feature live Spanish-language radio broadcasts of games.

"Originally, we used to talk about the U.S. Hispanic market as just the top 10 markets, like New York, Los Angeles, Miami," said Ms. Sorrosa, who said she watched Mr. Jordan play when she was a child in her native Ecuador. "Now, migration patterns are such that there are places that have a significant Hispanic population that you normally wouldn't think, like Portland and Denver."

Both Portland and Denver have NBA franchises.

The éne-bé-a campaign will run through the entire season. There are four TV spots, which will change in December, again in February or March, and again for the playoffs in April.

Ms. Pantanini said it was important to create a campaign that addressed the Hispanic market but didn't pander to it.

"Latinos don't want to be called out for being Latino," she said. "We want to be respected for who we are. We felt like the idea of éne-bé-a speaks to them, but doesn't call them out."

Sunday, October 18, 2009

Huskers open doors for Latino atheletes

Husker recruit Rodriguez opens doors
By Gabrielle Paese, ESPN.com, October 15, 2009


At P.S. 198, where Nebraska commit Andrew Rodriguez went to elementary school, being Puerto Rican was not unusual. In fact, the school, just south of New York City's Spanish Harlem, is 51 percent Hispanic.

And while Rodriguez's 98th Street neighborhood no longer has the Puerto Rican flavor it once did -- the corner bodegas are now mostly run by Dominicans, and you are as likely to hear bachata from an open car window as you are reggaeton -- Spanish is still spoken on the streets and a Latin presence persists.

This was Rodriguez's world for the first 12 years of his life. The fifth of six children born in New York to Myrna Castellar, the boy lived with his mom and his younger brother, Adrian. His grandmother, aunt and half-brother, Eric Collazo, lived just blocks away and he was surrounded by his family.

But when Collazo, who is 15 years older than Rodriguez, married and moved to Nebraska in the winter of 2003, he convinced their mother to let the youngster join his new family out west.

"Andrew's dad was in and out of jail and writing threatening letters," Collazo said. "I looked at him like my little brother and I wanted to help my mom out. I told my mom, 'Don't worry about it.' He [Andrew's dad] was just out of the picture, so I filed for temporary custody."

And that's how Rodriguez found himself in Aurora, Neb., population 4,225. He admits he was worried at first about how he would fit in. Aurora's population is overwhelmingly white, with less than a 2 percent Hispanic presence, according to U.S. Census numbers.

"In New York there were a lot of different people, different personalities, a lot of crazy people, just a lot of people in my neighborhood," he said. "I was shocked at first [in Aurora]. But all the kids welcomed you with respect."

And if the school, the kids and all the wide-open space weren't change enough for Rodriguez, Nebraska opened up a world he had never seen in New York: team sports.

"I played on a traveling basketball team for like a week in New York, but that was the only time I played sports," he recalled.

So Aurora was a whole new ballgame.

"My brother made me go out for sports," said Rodriguez of his first year in his new hometown. "He made me go out for everything: wrestling, basketball, track. That's how I got close to the other kids."

Aurora High School coach Randy Huebert first saw Rodriguez at a kids' camp during the summer of 2004. The youngster was suited up for the first time in his life, and admits he was kind of fuzzy on the rules.

"We saw a big kid; he was big already at that age," Huebert said. "He was a guy who didn't have a lot of experience, but as we were going through drills we could see that he had good feet. He did well going over the bags and on the agility drills."

Rodriguez joined the varsity football team while still in junior high, starting at offensive tackle. Huebert and Kyle Peterson, the team's assistant coach as well as the track coach, saw Rodriguez's explosive power and developed it in the weight room. As of last week, Rodriguez was bench-pressing 415 pounds and squatting with 490 on the bar. In a span of six months his time for the 40 came down from 5.60 to 5.29.

And he's starting to taste success. The Aurora High football team, which plays in Nebraska's Class B, is aiming at defending the state title it won last year. The 6-foot-3, 313-pound guard is also vying for the state's shot-put and discus titles this spring. He finished among the top 10 in both events last year. This winter, he'll play on the school's basketball team.

Recruiters have said it's hard to gauge Rodriguez's skills because he plays in a league of smaller schools and has yet to be tested against other Division I level prospects. But Coach Huebert said those critics haven't met Rodriguez.

"I don't know for sure where his positive attitude comes from," he said. "Part of it could be the environment, but I think it was just in him. Any time you like what you're doing, you work harder."

Rodriguez believes hard work beats the odds. "I choose my own destiny," he said.

On the college football field, he will join a select minority. By the NCAA's own count, Hispanics make up just 2.4 percent of Division I football players, a number that has remained unchanged over the past decade.

And as a Puerto Rican, he'll be a trailblazer of sorts. While Puerto Rican players have made their presence felt in organized baseball and basketball, only a handful have reached such levels in college and pro football. The NFL's two most notable players of Puerto Rican descent have been Chicago's Ron Rivera and Marco Rivera (no relation).

In fact, fewer than one percent of NFL players have a Latino background, according to Richard Lapchick, director of the University of Central Florida's Institute for Diversity and Ethics in Sports.

And most of the Hispanics who made it to the NFL got their start playing in college. Marco Rivera played at Penn State, while Mark Sanchez was at USC, Roberto Garza at Texas A&M, and Anthony Gonzalez at Ohio State.

"I tell Andrew: 'You have a lot to live up to,'" said Nichole Collazo, Eric's wife. "'Not only are you not from here but you are going to set precedents for how they feel here about Hispanics. You've got a lot to represent.' That's no pressure for an 18-year-old, right?"

His coach believes he can handle it.

Gabrielle Paese is a recruiting editor for ESPN.com and the former sports editor at The San Juan Star in San Juan, Puerto Rico.

Saturday, October 17, 2009

Major League Soccer says Hispanics part of their DNA

Hispanic market part of DNA of MLS
By Maria Burns Ortiz, ESPN, October 14, 2009

Every major professional sports league understands the importance of the Hispanic market. After all, Latinos are the fastest-growing minority group and make up almost 17 percent of the U.S. population, according to the U.S. Census Bureau.

MLS Futbolito youth tournaments are examples of league-wide initiatives. But while virtually every league has embraced the Hispanic community as a key demographic, Major League Soccer has the concept ingrained in its core.

MLS commissioner Don Garber likes to say the Hispanic market is part of the league's DNA. It's a phrase repeated throughout the league's office and is apparent in the stands of its stadiums. Forty percent of fans attending an MLS game in the past year were Hispanic.

It's true that the league has an in. The census estimates nearly 47 million Hispanics reside in the United States. Eighty-five percent of that population has roots in countries where soccer dominates the sporting landscape.

But it would be remiss to write off the success of MLS in attracting the Hispanic community as due simply to the fact that Latinos like soccer.

"If you look at the fans coming through turnstiles or just sitting in the seats at an average NFL or NBA game, at Fenway Park, you're not going to see remotely as much diversity as you'll see at an MLS game," said Scott Minto, director of the Sports MBA program at San Diego State University. "Partially, that's a testament to sports' different demographics, but it also has a lot to do with the marketing departments of the teams in the league."

At every level of MLS business operations, the impact of the Latino community is evident. Forty percent of the league office is bilingual. It has more national Spanish-TV broadcast partners (three) than any other league, and half of the clubs have a point person specifically for Spanish-language media. There are leaguewide initiatives like the MLS Futbolito youth tournaments and its Sueño MLS talent search. All of these endeavors, coupled with the day-to-day efforts on the club level (such as bilingual P.A. announcements or partnering with local youth and adult soccer leagues) illustrate the league's commitment to serving the Hispanic market.

In 2007, the league formed the Latin American advisory board, a group made up of prominent Hispanic members from the soccer community that serves as both a sounding board for the MLS and a source of new ideas.

Major League Soccer prides itself on the fact that its fan base is reflected in the organization itself -- from owners (including Oscar De La Hoya and Gabriel Brener of the Houston Dynamo and Jorge Vergara and Antonio Cue of Chivas USA) to the league and front offices to the coaches and players to team receptionists and IT personnel.

MLS's Soccer United Marketing arm is responsible for organizing SuperLiga, InterLiga and Mexican national team appearances in the United States.

"All of that is to continue to deepen our connection with the Hispanic audience," said Dan Courtemanche, senior vice president of marketing and communications for Major League Soccer. "If they're not already fans of Major League Soccer, it's our goal to convert them into Major League Soccer fans."

A key to promoting anything in the Hispanic community is visibility, says D.C. United director of Hispanic relations Boris Flores.

Only part of that recognition comes from advertising campaigns. In D.C., the club runs several free soccer clinics for kids throughout the year as part of the D.C. United Community Soccer Series. In Los Angeles, the Galaxy hosts the Copa L.A., a youth tournament for teams not affiliated with major national club soccer organizations. In Dallas, team representatives and players attend tournaments, festivals, parades, any event possible to make the Latino community aware of F.C. Dallas' accessibility. Even in Philadelphia, where the Union won't begin play until next season, the team is reaching out to Hispanic leaders and is committed to including that growing segment of the local population in its outreach efforts.

"They want to see you actively involved in their community," Flores said. "These events are a way for us to go out there, be involved and say, 'Hey, we're part of you.' With outreach programs, obviously, you're trying to get your brand out, but you're contributing to the goodwill of the community as well. It's not about trying to get them to come to a particular game."

Proving clubs are genuine in their desire to be a part of the Latino community and that it's not just about selling tickets is essential, says Eduardo Carvacho, senior director of Hispanic sales and marketing for F.C. Dallas.

"You can't just go into the community, go to an event and get out," Carvacho said. "It takes time. You have to show we're there because we care about you. That's a very important part of understanding culturally how we [Latinos] think. It's about building that relationship first. Once they see I'm honest and trying to build this relationship for the right reasons, the rest will come."

Those efforts are clearly paying off. Latinos make up 33 percent of the MLS fan base. The NBA comes in second with 16 percent, followed by the NFL (13 percent). Baseball, with nearly 30 percent of the players Latino, comes in fourth with 12.9 percent.

Although 16 percent of its players are Hispanic, MLS isn't dependent on Latino players to market to the Hispanic demographic.

"At the moment, we don't have a big Latino-identified player," Galaxy communications coordinator Jaime Cardenas said. "However, some people would argue that Landon Donovan, even though he isn't Latino, is that Latino-identified player."

Donovan's recent chat for ESPN Deportes drew nearly 650 questions for the half-hour conversation, by far a record for an MLS chat. (Of course, it's worth noting the Galaxy captain evokes emotion from Mexican national team fans, which may have contributed to the surge.)

Courtemanche cites Houston as another prime example.

"For the bulk of their tenure [the team relocated from San Jose, Calif., for the 2006 season], they've had one, maybe two, sometimes zero players with Hispanic origins, and this is in a market with more than a million Hispanics," he said. "Yet they had a very strong Hispanic audience because the audience appreciated the fact that the team was very successful on the field. They came out for the product."

For MLS, it's about appealing to Hispanics as fans and consumers, not as simply a minority group.

The league recognizes and celebrates Hispanic Heritage Month. Events like D.C. United's annual Latin American Festival and the Cotton Bowl doubleheader featuring F.C. Dallas vs. New England and a Mexico-Colombia friendly are proof. But within MLS, Hispanic Heritage Month simply serves as an extension of what MLS is doing year-round.

"Everything we do as a soccer league and on a team level is already directly focused on Hispanics," said Marisabel Muñoz, director of international communications for MLS and Soccer United Marketing. "This is their sport."

The realization of that passion and the league's eagerness to embrace it should continue to pay off for MLS in terms of community visibility and revenue.

"There's much competition for every discretionary dollar across every league," Minto said. "With the Hispanic community growing ... MLS clubs are doing some unique things to try to reach them. They have a very progressive attitude. On a leaguewide level, they really recognize the spending power of the Hispanic community and their affinity for soccer."

This is only the beginning for Major League Soccer. With the Census Bureau projecting the Latino population to continue to rise (estimates are that Hispanics will make up over 25 percent of the U.S. population by 2050, or over 100 million Americans), those dollars and that enthusiasm for soccer will climb as well.

Look for MLS's efforts to reach a minority demographic to have a major impact.

Maria Burns Ortiz covers college soccer for ESPNsoccernet. She can be reached at mariamburns@gmail.com.

Saturday, October 3, 2009

Hispanic interest in college basketball grows

Hispanic interest in college hoops grows
By Dana O'Neil, ESPN.com, October 1, 2009

Growing up in Miami, Frank Martin knew of only two sports: baseball and football.

This was the 1970s, and for a melting pot of Latin American immigrants like South Florida, there was little to broaden that perspective. The Orlando Magic and Miami Heat were nearly two decades away from existence, the University of Miami was in the midst of its 15-year period without basketball; Florida International didn't sport a team. Only Division II Biscayne College offered any sort of high-level basketball outlet.

Martin, whose family had immigrated to the United States from Cuba, was going to be a baseball player. That was his father's plan; that was the plan of most fathers.

"You go to the parks, and there might be 30 people playing basketball," Martin remembers. "You go watch pee-wee football, there were 3,000. Little league baseball? Even more. People knew baseball, so that's what was pushed on me."

Today Martin is the head basketball coach at Kansas State. Bucking his father's wishes and the trend of most Latin American kids, he discovered hoops in high school and hung on for the ride.

Frank Martin, who grew up in the Cuban-American community of Miami, has seen first-hand the growth of basketball among Hispanics.

But as his Wildcats ready for the season, the trend clearly has shifted. Right there in America's heartland, Martin's best player is Denis Clemente, a Puerto Rican whose second cousin is the late baseball legend Roberto Clemente. Starting center Luis Colon is also a native of Puerto Rico.

Buoyed by the globalization of the game, basketball is gaining a strong foothold in countries where football and soccer traditionally have ruled. From South America to the Dominican Republic, Puerto Rico and even Cuba, the roundball is gaining ground, and college rosters are reaping the benefits.

Greivis Vasquez will lead the charge at Maryland while Gregory Echenique is ready to lead at Rutgers. Both are Venezuelan by birth. On the West Coast, Jorge Gutierrez is expected to play a significant role for Mike Montgomery at Cal. Gutierrez was born in Chihuahua, Mexico.

Dominican Edgar Sosa (Louisville) and Argentine Juan Fernandez (Temple) are key contributors in their respective backcourts.

That's just to name a few.

"The sport has picked up tremendously across South America, Latin America, all over," said Marcos "Shakey" Rodriguez, Martin's mentor and the legendary Miami-area high school coach. "I'd say it's probably the second-biggest sport worldwide after soccer."

In Argentina, where Diego Maradona remains revered, the 2004 Olympic basketball team is a not-so-distant second mind of the country.

The surprise gold-medal winners not only stunned the world, but they also rallied the youth of their country into a frenzy for basketball.

"I wish I could do a research study, because in 15, 20 years you're going to see a new generation of basketball players from this country," said Pepe Sanchez, a former All-American at Temple and a point guard on that Olympic squad. "This is going to be a nation rich with basketball talent from the kids who watched that team."

“The sport has picked up tremendously across South America, Latin America, all over. I'd say it's probably the second-biggest sport worldwide after soccer."
” -- Coach Marcos Rodriguez

Argentina isn't alone. Other countries are seeing a boon in the game, emboldened by improving professional leagues and rising national teams.

The international power base for basketball remains in Europe, but leagues and teams are growing all over. Professional teams have now found homes everywhere from the Dominican to Turks and Caicos to Chile and the Cayman Islands.

But the change is most evident at the national level, where players are returning to play for their native countries. Tavernari played for Brazil this summer, Fernandez for Argentina, Echenique for Venezuela, and Rutgers teammate Mike Rosario for Puerto Rico.

Strengthened by more talent, Brazil, Puerto Rico and Argentina are among the 14 teams to have already qualified for the 2010 World Championships.

"With the growth of the game, you see more and more kids geared up to play basketball," Martin said. "That wasn't the case before. They want to play on a professional team, so the professional teams are getting better and better in places where they weren't so good anymore.

"And they all are very prideful. They're proud of their family's heritage just like I am, and they not only want to play for their national team, it's very important that they do well."

Talented players have thrived in Latin American and South American countries for decades. But for years, those players were hidden gems, discovered often by chance.

Rodriguez remembers a sweltering July a dozen years ago. While the rest of his coaching brethren watched the big tournaments in Las Vegas, he sat in the bleachers in Puerto Rico. Then the head coach at Florida International, he discovered and signed Carlos Arroyo for one simple reason: He was the only one who saw him.

"I kept waiting for everybody else to come along," Rodriguez said. "I knew he was a stud, and I knew as soon as someone like North Carolina saw him, I was out. Eventually they did see him, but they were too late. I was there first because nobody else would even think to recruit in Puerto Rico."

That's changed. Success breeds interest, and with so many players finding opportunity at American colleges, there is now mutual interest from coaches and players. Rodriguez said that in the 1980s, rare was the college coach who found his way to Miami to recruit a basketball player.

Now the city is crawling with coaches.

Greivis Vasquez grew up in Venezuela, but took a pit stop at an American high school before attending Maryland.

Even more, U.S. high schools are now stuffed with Latin American players. Puerto Ricans certainly have an advantage. The reciprocal relationship between the United States and Puerto Rico negates the need for passports and visas to come to the States to play.

But athletes from all over are finding their way to U.S. high schools and ultimately on to American college rosters.

"People identify top kids in high school and then find places for them," Rodriguez said. "A coach will call and say, 'I've got an eighth-grader who is going to be pretty good. Can you take him? They're filtering these kids in."

With districting and residence issues, the public schools are at a clear disadvantage. Consequently, it's not surprising that many foreign-born players are ending up on private-school rosters.

Vasquez came from Venezuela to Maryland by way of Montrose Christian in suburban Baltimore. Tavernari and Gutierrez both played high school ball in Nevada, at Bishop Gorman and Findlay Prep, respectively. Echenique's transition to Rutgers was made easy thanks to his stopover at St. Benedict's in New Jersey.

"Would we have gone to Venezuela and found him? Probably not," Rutgers head coach Fred Hill said. "That doesn't mean we'd never go there. If there's a good player in Idaho or Venezuela, we'll go. But we predominantly recruit the Eastern seaboard.

"If anyone has a connection there, that's how we hear about them. Gregory was at St. Benedict's, so that was easy. Now if someone that we trusted called us and told us about him and he was still in Venezuela, would we have gone? Probably."

Temple did things a little differently. They heard about Fernandez through Sanchez and waited until he finished high school in Argentina.

But those two now have started a mini-pipeline to North Philly.

"It's a little easier now because we have a lot of contacts and because people know that players have come to Temple and had success," assistant coach Matt Langel said. "Now that we have it sort of going, we're going to keep looking there for players.

Rodriguez, for one, thinks this is just the beginning of a wave of new players to greet U.S. college rosters.

The developmental leagues and youth-level programs are nowhere near on par with those in the United States, but as the sport and interest grows, those are coming along as well. With better coaching and an earlier introduction to the sport, it's fair to say the well has just been tapped.

"Whatever you see now, multiply it many times over in the future," Rodriguez said. "The coaching is getting better; the players are getting better. Basketball is becoming an obsession. You'll see."

Dana O'Neil covers college basketball for ESPN.com and can be reached at espnoneil@live.com.

Hispanic athletes making difference in action sports

Latino Influence Shapes Action Sports
By UCF Staff, September 30, 2009

In the course of researching a book on Hispanic athletes, I expected to find a strong Latino presence in baseball, soccer and boxing, and I did. The area that surprised me most, though, was the Latino presence, success and influence in the X Games, one of the most popular events among Generation X and Generation Y demographics. Previously, I had wondered why Los Angeles has been the X Games host city for the past seven years, and will be again in 2010.

Their competition days are behind them, but Stacy Peralta, left, and Tony Alva, are still making it big.

I discovered that skating has its roots in Los Angeles and in the Latino community which, according to the U.S. Census Bureau, makes up 47.7 percent of the L.A. County population and 36.6 percent of the population of California. Tony Alva and Stacy Peralta, both Mexican-American, were two of the original members of the Z-Boys, a group of skateboarders from Venice, Calif., who are credited with popularizing and introducing aerial tricks to the sport. The Z-Boys first got together as surfers and then expanded into skateboarding in 1975. Alva and Peralta were original founders, along with Chris Cahill, Nathan Pratt, Jay Adams and Allen Sarlo.

The Z-Boys changed skateboarding by introducing a punk-rock aspect that is now tied to the skateboarding culture. Empty swimming pools in Southern California became the sites where new, high-risk aerials were practiced. The Z-Boys became famous for those aerial moves and became what is arguably the most influential skateboarding team ever.

Peralta wrote the script for the movie “Lords of Dogtown” about the Z-Boys. The 2005 film starred Heath Ledger.

Alva is often credited with being the first to perform aerials on a skateboard, and in 1977, he became the first Professional Skateboarding World Champion. In addition to his athleticism, he has an entrepreneurial side. Instead of signing with a major skateboarding label, the 19-year-old Alva started his own skateboard company in 1977. Alva Skates was the first skateboard company owned and run by a skateboarder.

By the time Peralta was 19, he had created several new tricks and was at the top of the ranks of professional skateboarders. Peralta and manufacturer George Powell formed the Powell-Peralta skate gear company, which helped him create the Bones Brigade skate team. That group, composed of some of the best skateboarders in the sport — including Tony Hawk, Mike McGill, Steve Caballero, Lance Mountain and Tommy Guerrero — further revolutionized skateboarding.

Peralta helped spread the culture worldwide by directing and producing skating videos in addition to “Lords of Dogtown.” He has had a successful career in film and TV as a director, producer and writer.

For Generations X and Y, the X Games provide a new and exciting form of sporting entertainment. They lend an edginess and sense of danger not often found in more traditional sports such as basketball, baseball and football. Action sport athletes continually push their physical and creative abilities to what seems like unearthly limits. More than 111,000 fans turned out for X Games 15, a four-day event in Los Angeles in August. Between the ESPN and ABC broadcasts, the X Games reached a million households daily.

Sponsors are paying attention to the Los Angeles Latino community. According to an X Games on-site report conducted by ESPN Research, 47 percent of all attendees at the 2008 X Games were Latino. Last year, the X Games partnered with La Raza Radio to air more than 120 spots promoting the Games, which were also promoted on Latino Web sites and LA TV, a Latino network in Los Angeles that ran more than 50 20-second spots promoting the events.

One of the most popular skateboarders is Latino Paul Rodriguez Jr., who is featured in my colleague Mary Buckheit’s story here. Rodriguez became the first action sports athlete to sign a signature shoe deal with Nike and was featured in a Nike commercial with rap star Ice Cube and Kobe Bryant. Rodriguez won gold in the 2004 and 2005 X Games.

Venezuelan-born Daniel Dhers became a serious athlete and rider when he moved to Argentina at the age of 16. Dhers won gold medals in the X Games as a BMX rider in both 2007 and 2008, and also won the gold in the LG Action Sports World Championships in 2006 and 2008. In Venezuela, where BMX is not as developed as it is in the United States, Dhers is viewed as a pioneer and is becoming an ambassador for the sport.

In 2003, the X Games featured skateboarding competitions for women for the first time, and Latina Vanessa Torres won the first gold medal by capturing the street course. She took the silver medal in 2004.

Daniel Dhers, here winning the BMX Freestyle Park finals at the X Games in 2007, is an ambassador for the sport in Venezuela.

The innovative Kyle Loza has become extremely popular in the world of action sports. For three straight years, he won the Moto X Best Trick at the X Games with stunts he calls “The Volt” and the “Electric Doom.” In the latter, Loza hops over his handlebars and does a back flip in midair before landing back safely on his bike.

Mike Escamilla, the subject of a feature on ESPN.com last week, was voted one of the most influential BMX riders of the 1990s by Ride Magazine. In 2005, Escamilla broke and set two world records at X Games 11 for the longest backflip and the longest 360 on a BMX bike. He has his own action figure and signature model shoes, and is in several action sports video games.

Sandro Dias is a noted Brazilian skater who won the vert skateboarder world title from 2003 to 2007. He is best known for his mastery of the 540 and being in an exclusive club of competitors who can successfully pull off the 900. Dias took the gold medal for Skateboard Vert at X Games 12.

As the demographics of the United States continue to change, it is no surprise that the sporting scene has changed with it. Because of its roots in the Latino community and its continued support by Latino spectators, action sports should continue to develop Latino athletes and draw a diverse crowd.

Richard E. Lapchick is the Chair of the DeVos Sport Business Management Graduate Program in the College of Business Administration at the University of Central Florida. Lapchick also directs UCF’s Institute for Diversity and Ethics in Sport, is the author of 14 books and the annual Racial and Gender Report Card, and is the director of the National Consortium for Academics and Sport. His 15th book, “100 Campeones: Latino Groundbreakers Who Paved the Way in Sport,” will come out in the winter. Lapchick has joined ESPN.com as a regular commentator on issues of diversity in sport.

Monday, September 28, 2009

Chivas puts Latin flavor for MLS

Chivas USA represents the latin flavor in MLS
By Justin Rodriguez, ESPNsoccernet, September 26, 2009

Like so many other soccer-crazed kids in Guadalajara, Julio Ramos grew up rooting for the famed first division club CD Guadalajara.

His father introduced him to Guadalajara before he could walk, taught him to love Chivas, and young Julio's allegiance came with perks. Ramos' dad was a maintenance worker for Guadalajara and often brought Julio to practice to mingle and kick the ball around with his idols.

Two decades later, Ramos' three sons are receiving their Chivas baptism north of the border. Julio rooted for de la Torre, Ledesma and Madero back in the 1980s. His boys, Julio, 9, Jair, 5, and Jonathan, 2, emulate Thornton, Talley and Galindo.

Don't get the wrong idea, their dad will be buried a CD Guadalajara fan. However, he loves Chivas USA as much as the sacred El Rebano Sagrado.

"I will not lie, I didn't love them the first day," says Ramos, 29, now living in Pacoima, Calif. "It took some time, but now I love Chivas USA. I'm not lying. It reminds me of the Guadalajara culture and I'm passing it down to my kids. That's what it's all about. It feels good to take them to the stadium and for them to feel what I feel."

And, of course, it doesn't feel any better than this. Hispanic Heritage Month wraps up on Oct. 15 -- an extra source of pride for Chivas USA's mainly Latino fan base. Even if the club does nothing official to celebrate the event.

However, that's not a Chivas diss. You see, here in SoCal, Chivas celebrates its Hispanic roots year-round: From the heat of the MLS playoff race to quiet offseason days.

Being here, going to a game when Chivas USA is rocking The Home Depot Center, almost has the feel of a Mexican first division game. Fans chant and sing all game long, banging on drums, urging the Goats on. They come from Mexico, El Salvador and Guatemala. Americans, white, black, Asian, whatever, are welcome to join the party. Many supporters are like Julio Ramos.

HHM 2009
Celebrate Hispanic Heritage Month with ESPN.com.

They were bred on CD Guadalajara, and still root for the club with a record 11 Primera Division championships. However, these days, most of them root for Guadalajara's offshoot just as hard. A rarity in the rabid world of soccer fandom.

"I couldn't imagine playing for another team with the type of fans we have," says Chivas USA defender Jonathan Bornstein, his mother, Laurie, a native of Chihuahua, Mexico. "Obviously, I think it's great. The fans understand the sport, they understand soccer, they are very passionate about the sport. In turn, that reflects upon the team. I think we all appreciate the way they cheer for us, the way they stand behind us."

Like two years ago in the SuperClasico. Chivas USA versus the rival L.A. Galaxy. It was Chivas USA's home game at The Home Depot Center.

Bornstein took to the pitch with the Chivas fans going wild. Then he saw it. Fans behind one of the goals began unfurling a huge Chivas USA flag.

Bornstein watched in amazement as the flag kept getting bigger and bigger until, finally, it filled the entire section.

"It was the coolest thing I've ever seen," Bornstein says. "That's something that happened because who the fans are and it's still in my memory. I couldn't believe looking at it when I took a corner kick. It's what I think of when I think of our fans."

And Ramos wants you to know this: Sure, there are plenty of passionate Galaxy fans who flock to The Home Depot Center when David Beckham is bending it. But it isn't the same as when he's banging his bass drums with the rest of Union Ultras -- a Chivas USA fan group.

"It's very simple, they are fake fans," Ramos says. "Not all of them, but a lot of them don't have a clue about soccer. They just come in to take pictures of David Beckham. They don't bring the passion that Chivas USA brings for 90 minutes."

Chivas USA, founded in August of 2004, has a unique relationship with its Hispanic fans because of its link to CD Guadalajara. Chivas USA is Guadalajara's sister club and is the only entirely Mexican-owned team in major professional sports in the U.S. The American outfit's uniform has the same vertical red-and-white stripes of Guadalajara -- donned along with blue shorts and socks.

Just about everyone in the club -- from the players to media relations and front-office staff -- speak at least a little Spanish. First-year Chivas USA defender Mariano Trujillo was bred as a player in Mexico in the Pumas' system. He went on to play 13 years in the Primera Division, including eight with Puma's top club.

No, nothing will ever match the intensity, the color, the flair of a Pumas game at Olímpico Universitario in Mexico City, where the team plays its home games. Still, Trujillo thinks Chivas USA is on to something. Those celebrations on steamy nights in Carson, Calif., feel a lot like home -- Trujillo playing the game he loves in front of so many of his people.

"It's been amazing for me," Trujillo says. "To have a lot of Hispanic people around the team and to have an Hispanic name. As a Mexican, it feels good to be a part of this. I love the atmosphere."

Justin Rodriguez covers USL, NCAA and youth soccer for ESPNsoccernet. He is the soccer writer for the Times Herald-Record in Middletown, N.Y., and can be reached at rodriguezespn@yahoo.com.