New MMA League Goes For Submission Hold on Hispanic Viewers
Daniel Soussa--HispanicBusiness.com Jan. 23, 2009
Mixed Martial Arts (MMA) is rapidly gaining popularity in the U.S., particularly, it seems, among Hispanics. A newly launched MMA league, the Bellator Fighting Championships, trying to capitalize on this trend, betting that the largest growing demographic in the U.S. will continue to be intrigued by the action-packed sport.
"We believe very strongly that there is amazing opportunity in the sport and business of mixed martial arts in the Hispanic market," said Bellator founder and CEO Bjorn Rebney.
Bellator has announced it will air the fights on ESPN Deportes with weekly TV broadcasts starting in April 2009. "Our target coming out of the box with this partnership with ESPN Deportes, our advertising, our marketing budget, and our promotions is the Hispanic market," Mr. Rebney told HispanicBusiness.com. CLICK HERE FOR MORE.