Thursday, January 22, 2009

Latino comedian to have his own TV show

American Latino Syndication Breaks New Ground with First Syndicated Sitcom in Two Decades

NEW YORK, Jan. 21 /PRNewswire-HISPANIC PR WIRE/ -- American Latino Syndication, a fully-owned division of LATV Networks and producers of the nationally syndicated shows American Latino TV and LatiNation, announces the launch of a new scripted comedy, Treviño. The series is set to debut via broadcast syndication this Fall. The half-hour weekly program stars comedian Steve Treviño, 28, who hails from South Texas and has written for such established comedians and TV stars as George Lopez (The George Lopez Show) and Carlos Mencia (Mind of Mencia).

"The show is a completely fresh take on cross-cultural humor, and relies on Steve's ability to make you laugh whether he's playing himself or any of the other characters he portrays on the show," said David Morales, co-Creator and Executive Producer of Treviño. "From our writer, Michael A. Ajakwe Jr. who wrote for the Fox hit Martin, to our director Leonard R. Garner, Jr. who directed on NBC's hit Just Shoot Me, our creative team has experience moving standup comics like Martin Lawrence and David Spade on their paths to scripted TV stardom. We all believe that Steve is on that same track to success," continued Morales, who is also Vice President of American Latino Syndication.

The national debut of Treviño marks the first time since syndication's heyday in the late 1980s that an original sitcom has premiered in broadcast syndication. This groundbreaking project is also the first time that an American Latino comedian has starred in a first-run syndication series.

"Scripted entertainment is a logical next step for our successful model of targeting the largest underserved market today (U.S. born, American Latinos) with culturally relevant, crossover friendly content," stated Robert G. Rose, Founder of American Latino Syndication. "Treviño complements our existing programs while offering our affiliates first-run, scripted entertainment to premiere on their stations. We feel strongly that this program offers the stations a potential new revenue stream that they so desperately need in these economic times. As syndication has shrunk, we've grown."

"Bringing out a new show at this time may seem like a risk, but this creative team has put together a project we could not pass up," says Howard Bolter, President and COO of LATV Networks. "We are convinced that now is the right time for a fresh young American Latino perspective to be heard and Treviño delivers like no one else does."

American Latino Syndication will screen the pilot presentation at Booth #1103 at the NATPE convention in Las Vegas, January 27-29. Steve Treviño will be on hand on Tuesday, January 27th and Wednesday, January 28th to greet potential affiliates and the press. Go to for more information.

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