Boy Scouts puts focus on Hispanics for anniversary
Kimberly Maul January 08, 2009
IRVING, TX: The Boy Scouts of America is increasing overall outreach efforts to prepare for its 100th Anniversary in February 2010, including a new focus on the Hispanic community.
“Overall, the Boy Scouts is engaged now in reintroducing Scouting to America,” said Stephen Medlicott, national director of the marketing group at the Boy Scouts. “The Hispanic initiative is a segment of that. We need to do a better job of focusing our message and bringing clarity and consistency to what people think about the Boy Scouts.”
The Hispanic part of the program is currently focusing on six pilot areas – New York; Chicago; Orlando, FL; Fresno and San Jose, CA; and South Texas – CLICK HERE FOR MORE.