Wednesday, April 18, 2012

mun2 looks for young, vibrant and unabashedly Latino

mun2 Unveils 2012 Original Programming Lineup
Young, vibrant and unabashedly Latino - New signature series Include: "Chiquis Project," "Larrymania," "Dub Latino," action-packed telenovela, "Ojo Por Ojo"

-- On the heels of reigning as the #1 Hispanic cable network in prime time among adults 18-49, according to Nielsen, mun2 unveiled its 2012-2013 blockbuster programming lineup today. mun2 will premiere 'Jenni Rivera Presents: The Chiquis Project' -- one of generation YLA's (Young Latino American, 18-34) most vibrant personalities whose adventurous life is constantly evolving in a uniquely American way. The network also announced the Larry Hernandez project 'Larrymania,' an absorbing and entertaining docu-reality series showing the aspirational and inspirational personality behind the Regional Mexican superstar; and 'DUB Latino,' a magazine show focusing on the car-culture passion and celebrity lifestyles of the hottest names in Latino entertainment. The network will also have the U.S. premiere of the telenovela 'Ojo Por Ojo,' which puts an accent mark on a very modern and urban Romeo and Juliet-themed storyline.

"mun2 has had its best ratings and revenue year ever in 2011 and this season we are on track to have our best season ever with double-digit growth in prime time among total persons and adults 18-34 viewers," said Diana Mogollon, General Manager, mun2. "At the core of mun2's success is our generation YLA audience -- one of the most sought-after influencer groups. We reflect and represent the new face of culture, language and lifestyle of the fastest growing audiences in entertainment and the U.S. -- Hispanic adults - with a uniquely American approach."

Flavio Morales, Senior Vice President, Programming & Production, mun2, added, "mun2 continues to provide our U.S. Latino audience relevant content regardless of language. From the aspirational and sensational 'I Love Jenni,' to our newest buzz-starting additions - 'Jenni Rivera Presents: The Chiquis Project' and the Larry Hernandez reality series 'Larrymania' -- our 2012 programming lineup is a snapshot of the dynamic Latino experience today."


JENNI RIVERA PRESENTS: THE CHIQUIS PROJECT PREMIERES SUMMER, 2012 This one-hour, 11-part reality show, a spin-off of mun2's most popular and highest-rated original reality series, "I Love Jenni," follows the life of Chiquis Rivera, Jenni Rivera's daughter, who moves out of the Rivera home for the first time and strikes out on her own. Following in the footsteps of her mother, Chiquis will open her very own first business, a blow dry salon near her childhood home in the San Fernando Valley. We will see her build her business from start to finish -- everything from the construction and decor to hiring her staff to then running a business on a day-to-day basis. Chiquis will be forced to balance her responsibilities to her family, with a social/dating life, with being the boss at her first business venture. In each episode, viewers will experience both the drama inside the salon as well as in Chiquis' home and personal life. The series is Executive Produced by Rivera in association with her Jenni Rivera Enterprises, Pete Salgado for Jenni Rivera Enterprises, Shari Scorca for mun2, and Edward Paige and Liane Su for Blank Paige Productions.

DUB LATINO PREMIERES SUMMER, 2012 "DUB Latino" is a half-hour, 8 part new weekly magazine series targeting Spanish dominant Latinos. DUB Magazine and mun2 take you on weekly ride with the biggest names in Latino entertainment. Enter the high-octane world of car culture and lifestyles, featuring some of the hottest Latino figures in Sports, Music, Film and TV. Your go-to destination on how to get it done as the pro's take you step by step on transforming your ride. Keep up to date with your weekly guide to breaking trends and gadgets for every automotive enthusiast. The series is Produced by DUB Magazine, Executive Produced by Myles Kovacs for DUB and Gloria Medel Solomons for mun2.

LARRYMANIA PREMIERES FALL, 2012 This one-hour, 10-part reality series revolves around the fast paced life of Mexican Regional superstar Larry Hernandez. Take an unprecedented, all-access look at the fast-paced life of Mexican Regional's newest Superstar. His no-holds barred style of music took him to the top of the Billboard charts and into the hearts of music fans across the nation. Jet setting from his homes in Los Angeles, Phoenix and Mexico, this new reality series follows Larry as he tackles his demanding life on tour, while balancing his role as a father, a son and a camera ready celeb lifestyle. It's not easy being the King of Corridos . . . it's Larrymania! The series is being produced by Cinemat and Executive Produced by Gloria Medel Solomons for mun2.

NEW TELENOVELA: OJO POR OJO PREMIERES SPRING, 2012 From Gustavo Bolivar, the romantic drama is based on Laura Restrepo's novel, "El Leopardo al Sol." In this Romeo and Juliet inspired story, a romance blossoms between young lovers who belong to rival and warring families. The 98-episode series featuring top international Television stars Gaby Espino, Miguel Varoni, Gregorio Pernia and Carmen Villalobos. This Spanish language telenovela will be broadcast exclusively on mun2 in Spanish with English subtitles.

SPECIAL EVENTS PREMIOS BILLBOARD ALL ACCESS PREMIERES MAY 5, 2012 "Premios Billboard All Access" on mun2 is the after-party to Latin music's biggest night -- the Premios Billboard. Our hosts recap the night's biggest winners, performers, presenters and surprises. From fashion dos and don'ts to the nights most memorable moments, mun2 gives you the front-of-the-carpet and excitement from the awards.

Lifestyle Coverage from the London 2012 Summer Olympic Summer Games PREMIERES JULY 28, 2012 Deportes Telemundo brings us daily Summer Olympic coverage live from London, England starting July 28-August 11. These daily, half-hour shows will be hosted by mun2 host Guad Venegas from Olympic Village, and will feature highlights of the day, lifestyle snapshots and in-depth profiles on key Latino athletes. The award winning site will launch three digital documentaries in 2012: The Top 15 best Cities for Young Latinos 2012 On the heels of the 2011 list that had Boston as the #1 city to be young and Latino in, this year's list will take jobs, housing, nightlife, age and other economic and social indicators to create the ultimate list of where the best cities are to be young and Latino in.

Papi Chulo Why are Latino men so pretty? A fast, fresh survey of how Latino men preen and primp themselves; from fashion to hairstyles, from reggaeton to regional Mexican music, from the Northeast to the Southwest.

Naco, Pocho: cultura, clase, raza Some of the most relevant and influential Latinos in the U.S. and Mexico debate who is Naco, who is Pocho and what it means.

IN DEVELOPMENT Alerta Zero After chart-busting success as members of the top Durangese/Regional Mexican band "Alacranes Musical," 9 members of the band reinvent themselves and their music with a new name, new members and crazy new drama...all while living under the same roof. The series is being produced by Cinemat.

About mun2:

mun2 is the leading Hispanic cable network for generation YLA (Young Latino Americans, 18-34). From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. Young, vibrant and unabashedly Latino, mun2 has a distribution to over 37 million households. The network is part of Telemundo Media, a division of NBCUniversal.

SOURCE: mun2

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